John

They want to know it works.

And they want to get something that they can trust to defend their family with and not to keep piggybacking off of PSA.

But you see companies like PSA coming out with a very value-driven product.

You see companies like Taurus come out with a very value-driven product.

And if you talk to any content creators out there,

Those are the videos that take off most of the time for them because of the value driven product.

Those are the customers that are the new customers who want to get into this and are looking at a value proposition because not everybody has value.

$1,500 to spend on a 2011 or whatever you want to call it.

Sure.

So I mean, Kaylee, what do you think from, from your perspective for, cause I was different.

I was a gun nerd before I bought my first gun from your perspective, you know, was that something that you took into consideration when you bought your first gun was metal and this and that and this?

way too long but see i think you discredit your own situation i feel like that is something that is experienced by a lot of people who want to get into concealed carry not just because unsafe environment but they feel that there's something they need to do to take their own self-protection in their own hands and

One of those things, I mean, you hit the nail on the head.

You found a gun that worked, that was of cost, and so on.

The biggest question that I've seen posed lately from people, because unlike the three of us in this room who have been doing this for a long time, we buy guns for specific purposes.

It's we want this gun because we want this gun for home defense, or this gun is because it's for...

This, this, and this.

A lot of new gun owners want something that fits a multifaceted purpose.

And what I'm seeing in a lot of questions that I've gotten from new gun owners or people looking to become new gun owners is I want the best of both worlds.

I want a micro compact that I can use for concealed carry as well as use for home defense.