John

And a lot of times when you pose that question to...

to myself and in my mind the first my first answer is that that's two separate things you want to you want the biggest gun you can possibly have and shoot better for home defense because you want the round count you want the capacity you want the smallest gun that you can still carry with the capacity they're two separate entities

But now they can't be treated as two-step.

Because there's a lot of people who are getting into this and want something because of their budget, because of their restraints.

They want something that's multifaceted.

And to go on to that, I mean, the same idea goes back to the hunters and the traditional hunters.

There are people who want to get into hunting but also want something for home protection.

You look at a shotgun or an AR-15 or something around that.

And the traditional, well, we would deem the traditional gun owner, the old white man, or what a lot of people would call the traditional gun owner, I think is no more.

We're looking at a lot of new generation coming in that.

does not look at a gun, looks at a gun, as I say, a gun as a tool, but looks at it as like, I need one tool that can do all.

And while us here go, I want multi-tool, I want a drill and a hammer, and I want an impact driver and this, they want something that does it all.

Well, I think if I could give any advice to any company out there, because I'm going to address the companies at this part.

I think as the further away, and a lot of people who are at companies have started at a gun counter at one point.

At some point in their career, maybe.

The further away you get from the gun counter, the more disconnected you become with the new audience.

And the audience that you're listening to is the ones that are in your comment section.

The ones that are in your comment section are the gun people.

And they're the loudest.

They're the loudest.