John

Yep.

if I could encourage anything that goes to any company, spend a week behind the counter at a gun store and see the different demographics that come in and see the different people and listen to what is being talked about because the gun store, as we say, the brick and mortar is the lifeblood of this industry.

Without them, we can't do what we do as an industry.

Listen to things because the people who are on the internet, and sorry people on the internet, we love you,

But the people who are the loudest on the internet are the people who want the new, fast, tactical, cool, fast thing.

The people who are the average gun person or the average person coming into the gun store, they have totally different aspirations and needs compared to those people.

who are on the internet.

I was getting like a level 6.

Here we go.

All right.

So I'm with you 100%.

As somebody who built up a company's TikTok page to 120,000 in weeks and then it get deplatformed and then rebuilding it again to another 60,000 and then getting deplatformed and then rebuilding it a third time.

Those were audience and people that we did not have before who I was able to get converted over to at least look at the website, at least figure out what the brand is, go to figure it out.

That is a whole customer base.

If you get the platform, it is discouraging you immediately.

It's a gut punch.

You're like, Oh, here we go again.

But at the same time, I am now reached 120, or I think that biggest clip, I think we did hit a million views on one of the clips that went viral.

It produced sales from our perspective.

We produced sales from that.