John

Now I have their email information and everything like that.

And by building up, I mean, it is discouraging.

You get hurt, but try...

The thing with our industry is we like to stay within our little pretty box because it's a pretty box.

We wrapped it nice.

We put a little bow on top.

It's a pretty box.

This is the box we need to be in.

Get outside of the box.

Sometimes it's ugly outside of the box.

You get deplatformed.

But if you get outside the box and try things and go and do things, things might not work.

But if you try them and you go, okay, well, I'm going to give this a month of doing this short form content or I do this or that or this.

If it doesn't work, it doesn't work.

Well, I think the biggest thing that I could, any advice I could give anybody, before Kaylee reaches over and smacks me, any advice I could give anybody is...

is have real expectations, real expectations in my, in my mind.

And you can tell me if I'm right, real expectations should be a 10% conversion.

If you've got 50,000 people, 500 should be viewing your content.

It's a real expectation should be about a 10% conversion of the content.

Well, it's hard because you're like, it should, in the mind of a lot of people...