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Johnny Warström

👤 Speaker
156 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

So really meeting and presentation heavy industries.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

But then they came in and then we just, okay, let's do something that kind of brings some energy and some interaction into this context.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

So we just hacked away.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

I think it took three months to just build the first draft, and then we took it back to work.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

Our bosses loved it, and they started using it, and then we just released it.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

I think it was like nine months from there, we got our first angel investment, and then skipped the corporate jobs and jumped right into it.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

Back then, $300,000, I think.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

We've only raised half a million in total.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

And today we're profitable with Cashflow Positive.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

We're all based in Stockholm.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

And that's actually the only call because we're extremely, I would say, R&D heavy, but the way we grow is purely by product love.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

The uses of our product is the way that we grow.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

So we don't have any paid activities at all.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

It's only organic marketing and product love which drives our growth.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

exactly exactly yeah it's also super important for us because kind of the goal of the product and how it's self-service and self-managed is set up to be a mass market product we really want this to be something that you can bring up in any type of meeting so you don't have to have any planning you don't have to have any coaching in how you use it so it's a very fundamental part of how we build manometer is to

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

that it's supposed to be that way we're supposed to have a lot of customers that use us for free in very rarely but when they want it it can they can they can pay for more advanced features or branding for example or getting branding removed yeah exactly yeah exactly yeah what is the uh breakdown the team for me so 16 people how many of them are marketing sales engineering

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

Currently one in sales, so he's quite alone, but we work mostly with customer success.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

So there's no new sales.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

It's purely customer success.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

But then I think it's 60% product certified marketing and then a small portion sales customer success.