Johnny Warström

So it's a way to kind of get them, can we get them reactivated?

And if we communicate in a different way with paid, then we can probably do it with the kind of the customers that we already have or users that we already have.

For us it's more experiment.

I would like it to be more.

I would like this to be something that we can see as kind of an ROI on the 12-month periods, maybe.

And that's the goal.

So we're not told that we have like a half a million dollars investment.

It's not because we don't want more investment, but because we're profitable.

And we have this viral growth.

We really need to see that this investment into paid really pays off quite quickly if we want to kind of fill up our bank account and really go for the paid track.

No, exactly.

Yeah, and we have about negative net churn.

How negative?

Well, it's like five, at least five percent.

And it's because we're just bringing on more.

We're two starting in customer success in August and September, and it's because it's only been one person.

We haven't optimized it, but it's about minus five.

Exactly, because we have this license-based model.

So one, if we have Accenture coming in for one license, and we have this viral model, we don't just grow in the market, but the Accenture consultant's colleague would also be interested in having Mentimeter, and that's another license.

So on average, that brings down more than 5% than we lose.