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Johnny Warström

👤 Speaker
156 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

So compared to, we lose, of course, customers every year.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

Well, monthly is about one to one and a half percent.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

Because we want to have it like finger to the rail.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

Because we have annual contracts, because we prepay that, it's so important for us to anyway look at the monthly churn because that's more... But how do people churn?

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

It's normally like this, that you sign up for the yearly, but you're sure that you don't want to use it in a year's time.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

You don't want it to be renewed.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

So you cancel after two months.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

Then we deduct ARR.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

You don't get money back because we have a refund, like 40 days full refund, but you don't get money back part of the year.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

like almost none i think we have like one a month or something something and something happened and we also had to always have the benefit of the doubt normally it's the infrastructure of the of the event space or your your computer or whatever but if they had a bad experience with ventimeter we're happy to pay it back because there's no money for us and happy customers are worth much more

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

right yeah yeah so you don't know about eurovision song contests i don't but tell me about it no it's a big european event i think it's a biggest it's bigger than superbowl like superbowl is the second i think eurovision song contest is the biggest air live event in the world so it's a big contest between the

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

So every country in Europe contributes with a song and I'm a big fan of this.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

It's a yearly event and we actually have a built-in voting module that simulates that you are part of the Eurovision Song Contest that you can bring home to your sofa and test it out.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

Yeah, and vote.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

And that's an extremely weird thing.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

We got a lot of attention over two years ago.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

And actually, news and PR people called me when it's time for Sweden's version of the Eurovision contest to hear what I have to comment on it.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

So I'm kind of becoming a guru in the Eurovision Song Contest context because we did this fun thing for... And the goal, of course, growth because it's a very big event, but it kind of generates a lot of buzz around the company.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

2.3.

SaaS Interviews with CEOs, Startups, Founders
815: SaaS: He's Replacing the iClicker Growing From $800k ARR to $1.5m ARR in 6 months

0.8, I think, 0.8.