Jon Acuff

I have – my clients are on LinkedIn.

But for years, I was kind of like, eh, it's kind of the nerdy brother of social media.

I don't – and then I had this eureka moment where I realized –

LinkedIn is the only social media platform where people can be on it all day at work and not get in trouble.

So if you work in an office and your boss comes in, you're on Instagram, you close it.

Facebook, you close it.

TikTok, you close it.

They want you to be on LinkedIn.

They want you to connect with clients.

They want you to share what your company is doing.

I talk to teams that'll say...

Our team is trying to IPO, so we have to do constant LinkedIn updates.

We're like, look how good we're doing.

And I realized, oh, my people, event planners, I do corporate speaking, are all on LinkedIn.

But I've been so focused on trying to go over Instagram that I missed this other thing.

If I had reviewed it for a second and said –

I wonder where event planners have long conversations and share content and are present.

It's not for me on Instagram necessarily.

It is on LinkedIn.

When I reviewed it, it changed my strategy in a tactical way.