Jon Acuff

There's no way that I have the willpower, the discipline to kind of hold my breath for two years.

So I just find ways to have that rush as many times as I need it to finish the project with small deadlines, small accountability, small chapters I'm turning in.

So I like a both and.

I just don't like the idea that, you know, I got a great grade once in college and the problem is we forget all the times it didn't work.

So the sexy save the day moment we remember, we don't remember all the other times where we got a C minus and the professor says, what is this?

This paper feels like it was thrown together last second because it was.

think we all have some degree of it you know we we did a book once called uh soundtracks about mindset and um i hired a phd named mike peasley we did a study we asked 10 000 people if they struggle with overthinking and 99.5 of them said yes so then we did another study where we asked 3 000 people do you feel like you've tapped into your full potential and 96 of them said no

And I would argue, if you know you're capable of more and you're not doing anything with that, there's procrastination present.

So I think there are probably some people on the extreme edge where everything they procrastinate on, but I think that the average person, if you sat down with them and said,

have you accomplished every goal do you do you always do the things you want to do do you have a remarkable life which I would define as when your actions match your intentions it's the opposite of procrastination I think most people are honest enough to go you know what there's two or three things I know I want to do them I know I want to have a better relationship with my kids or I know I want to lose a couple pounds or I've always wanted to start a business or have my own podcast

But I just keep kicking that goal down the road.

And I looked up and all of a sudden I'm 55.

And I go, whoa, where did the time go?

What's interesting to me about procrastination is it's the type of mindset issue that will apply to both things you desperately want, like starting a business, and also things you don't want to do, like your taxes, or the laundry, or following up with a difficult client.

It's one of those mindset issues that applies to so many different things in life, which is why it's fun when you figure out, oh, for me to do the things I need or want to do, here's the tricks.

Like I tell people all the time, you're the most persuasive person you've ever met.

And what I mean by that is before every bad decision you ever made first, you talked yourself into it.

You are the greatest you salesperson who's ever lived.

And so I like to just tell people, so let's figure out how to sell ourselves the things we actually want.

Let's figure out some easy tools, some easy resources that allow us to talk ourselves into doing those things that maybe don't come naturally.