Jon Davids

throughout every one of those genres.

You could have a famous author who's an influencer.

You could have someone who's on YouTube as an influencer.

You could have a writer, someone on Twitter.

There's definitely different levels, but this whole idea of should I be an influencer is the wrong way to approach it.

First of all, most influencers, and I know a lot of them, they make no money.

They're poor, and they don't have any money, and they have no way of making money.

Just because someone's got 100,000 followers and they're getting a bunch of likes, they're dead broke.

Don't be fooled by that.

That private jet is a set in Santa Monica.

I've been there.

The second piece is the best way to go about it is to have a business idea in mind or something that you could possibly sell and build a community around that.

The reason I talk so much about community and building customer communities is because that really is where you can connect content and commerce.

So you can say down the line, maybe I want to start a brand for moms.

I want to do a clothing brand for moms.

I'm a young woman.

That's my thing.

The thing I would do on day one is start making content to serve that audience.

And then you'll monetize down the line.

But just making content for the sake of it, because I want to be an influencer.