Jon Davids

Most of the time, that's a loser's game.

Some people are fooled by the term fake it till you make it.

You could fake it for a very long time and never make it.

If you have something to offer that's truly valuable, you can put it out there actually in pretty crummy form and people will jump to get it.

I'll give you an example.

There's a guy I know on Wall Street.

He has a hedge fund and he is an influencer.

He can put content out on Twitter X, he can put content out on LinkedIn, and he will have people clamoring to see his content.

And I'll tell you why, because what he's putting out is insanely valuable data, analytics, spreadsheets, formulas, financial models that are super valuable to his audience.

He doesn't have to get pretty and do his hair and turn on the camera like I do, because he's got something way more valuable to offer, which is

a financial model that's super valuable to this audience.

You got to think about connecting, again, content to commerce and think about how you get there logically.

It takes more than just beach photos.

The biggest thing I see, Ryan, constantly is there's two things you got to talk about.

There's the how and the why.

And people get them reversed.

You see, the why is why somebody needs to solve this problem.

If you want to go to the gym and lose weight and get a six pack, your why is because I want to get a six pack.

That's why I'm going to the gym.

But if I'm the person who owns the gym, who's trying to sell you a membership, and all I'm talking about is, hey, I have a gym, buy a membership, here are my hours, check out the equipment.