Jon Epstein

And the smaller guys, you know, can say yes right then.

No one has assured yet.

So we're still working on that.

The most effective vehicle has actually been conversion specific trade shows.

We also have built a partner channel.

There's a lot of agencies and consultancies that specialize in conversion optimization that have the ideas, the strategies that are the raw fuel that powers our AI.

And so they've also been a very effective and free, if you would, source of leads and referrals.

A lot of our trials are coming in from that channel.

We do do some paid advertising, mainly in the search advertising.

But if there's a good conversion conference, you know, we go to it.

We have three in the next 30 days.

Yeah, right now it's more in the 5 to 10 range, I would say, you know, in terms of the booth and the sponsorship.

It depends.

Sometimes we spend more, you know, and our investment is going up over time.

A lot depends on the size.

Usually these aren't huge trade shows.

I think to go to, we went to E-Tail West.

That was for both Ascend and our other products, Any and Aware.

That's a more, you know, that's in the sort of 20 to 30 range.

But as we continue to grow, we're expanding our footprint to these shows.