Jon Goodman
speaker
58 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Jon Goodman’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
What your customer, what your client actually needs to succeed is a relatively low level of information. You really don't need to know that much. Therefore, there is a significant point of diminishing returns when it comes to industry-specific knowledge. And so these leapfrog skills really, wealth management, presentation communication skills, behavioral psychology,
And what's unbelievable about these skills are multiple things. If you work for yourself, you're going to easily stand out amongst your industry because most other people in your industry are going to do the easy thing. And the easy thing is always to learn more about something you're already good at or add something on to knowledge you already have.
Not because it's necessarily that important, but because it feels good.
What's up, Rudy? Good to see you, man.
Yeah, I mean, all the important parts of my life. I'm a dad of two. I have my third child on the way, two boys. I spent the last 12 winters abroad, so I traveled four to six months a year every year for the last 12 years. Lived basically everywhere throughout the world, from Canada, so escaped the winters. Come back in the summer, my home's Toronto.
During all that time, yeah, I mean, I built up a whole bunch of businesses, basically congruent businesses that are complementary to one another for people who work in the health and fitness space. So everything from coaching businesses to we've got a software company with about 40,000 users. I wrote the textbook for online fitness.
I've self-published 11 books, hosted five conferences, created eight digital products, produced and sold information in about every way you could possibly produce and sell information, generated in and around $35 million in sales, average about a 60% to 65% profitability.
Stories about you, Rudy. I have stories about you that I will share one time.
Who is this? This is like 2000 years ago. Yeah.
why I didn't do it but think about like this is like pure butterfly effect right or sliding doors like yo if you got on that bus how would our lives have been different I mean I didn't know you from anybody else
Sure, and I would love for you to be there and hang out and ride scooters and build stuff with you, but imagine what would have happened if we were to work together then. Maybe I'd be sitting in a big green chair beside your big red chair. Who knows?
I would have owned you. I would have gotten you to sign contracts. Everything you produce would be mine.
Okay, so... My background is personal training. And I realized very early on when I was personal training that the vast majority of people that I ever worked with really did not need anything complicated. And I think this is actually the case with just about every career. Like what you do and the value of what you do is important.
Your credentials, your education, whatever your study is very, very important. What your customer, what your client actually needs to succeed is a relatively low level of information. And this is the case for just about every career. Like if you want to solve your customer's problem, you really don't need to know that much.
Therefore, there is a significant point of diminishing returns when it comes to industry-specific knowledge. that I think is underappreciated.
Now, this isn't to say that you should not continue to develop your industry specific knowledge, but you have to understand that you're developing that largely selfishly for yourself because it's something you're interested in and less potentially to serve your customers.
And so, you know, going back to my career, like I was a mediocre to low quality personal trainer when you looked at my knowledge of physiology, biomechanics, even psychology. But the reason why I was so successful as a personal trainer at a very young age is I was also a mediocre to low level at writing and behavioral psychology and marketing.
And so if I continued to just go along the general path of continuing to get better just at personal training specific, like physiology, reading more studies, whatever, one plus one equals two. It's linear growth that actually starts to level off reasonably quickly, if you can picture this on a graph.
But when I started to combine low to mediocre skill sets of these other what I call leapfrog skills, What happens is 1 plus 1 plus 1 doesn't equal 3 anymore. Now it equals 10. It becomes exponential. And so these leapfrog skills, really, I mean, I've identified five in the obvious choice in this book, but there are more. And so wealth management, presentation communication skills. Hmm.
behavioral psychology, call it business writing, but like writing, business writing. And what's unbelievable about these skills are multiple things. Number one, they can be combined with any industry, with any industry specific knowledge, exponentially positive gains. It does not matter whether you're an entrepreneur or a business owner or whether you're an employee.
Showing 1–20 of 58 · page 1 of 3
Next →