In this episode, fitness entrepreneur and author Jon Goodman shares insights from his journey of professional growth and personal reinvention. He emphasizes the importance of shifting focus from constantly refining expertise to mastering marketing and entrepreneurship, encouraging listeners to recognize the value of their existing knowledge and start making an impact. Jon introduces his concept of "leapfrog learning," a 60-day process of intensive skill acquisition and teaching, which he has used to explore areas like AI, automation, and wealth-building. Jon also previews his new book, *The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way*, offering wisdom on aligning goals with the "game" you’re playing, whether in business or personal pursuits. He highlights the need to use tools like social media strategically, rather than letting them dictate your path, and shares lessons from rebuilding his business after facing significant personal challenges. This episode is a motivating guide for anyone aiming to build a purposeful and impactful career.CHAPTER TITLES 03:00 - The Art of Letting Go: Freedom Through Delegation05:00 - You Already Know Enough: Stop Overpreparing07:00 - The Confidence Trap: Comparing Yourself to Colleagues09:00 - Obsession Shift: From Expertise to Marketing Mastery11:00 - Leapfrog Learning: Mastering New Skills in 60 Days13:00 - Teaching to Learn: Sharing Knowledge to Solidify Growth15:00 - The Power of Philosophy: Creating a Family Wealth Strategy17:00 - Different Games, Different Rules: Knowing Your Objectives21:00 - Social Media vs. Business: Playing the Right Game23:00 - Timeless Lessons: An Introduction to The Obvious ChoiceConnect with Jon:Personal Trainer Development CentreIG & X = ItscoachgoodmanBOOK - The Obvious Choicewww.theobviouschoicebook.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What is Leapfrog Learning?
Chapter 2: How can I stop overpreparing and start taking action?
We've been fortunate enough to bump into each other in many places around the world. I've been traveling and we both definitely mastered how to work on a laptop. But John's mastered a lot of other things, which is what we're going to talk about today, such as how to really develop the skills you need to be successful within 60 days or less.
He has a bit of a technique called the leapfrog method that I'm excited to dive into and also explore a lot of the cool stuff he's got in his new book. So, John, welcome to the show.
What's up, Rudy? Good to see you, man.
You too. You too. So, you know, me and you have known each other basically since I moved to America. Obviously, we both started in the health space, but, you know, now you teach such amazing stuff for any entrepreneur listening. If they don't know who you are, do you mind just giving a 60 second overview on all of that?
Chapter 3: Why is marketing mastery essential for entrepreneurs?
Yeah, I mean, all the important parts of my life. I'm a dad of two. I have my third child on the way, two boys. I spent the last 12 winters abroad, so I traveled four to six months a year every year for the last 12 years. Lived basically everywhere throughout the world, from Canada, so escaped the winters. Come back in the summer, my home's Toronto.
During all that time, yeah, I mean, I built up a whole bunch of businesses, basically congruent businesses that are complementary to one another for people who work in the health and fitness space. So everything from coaching businesses to we've got a software company with about 40,000 users. I wrote the textbook for online fitness.
Chapter 4: What are the leapfrog skills I need to succeed?
I've self-published 11 books, hosted five conferences, created eight digital products, produced and sold information in about every way you could possibly produce and sell information, generated in and around $35 million in sales, average about a 60% to 65% profitability.
Great. And look, I think, you know, obviously I've known you, we need about four episodes to cover the things I've to cover, but, but you know, we have today.
Chapter 5: How can teaching others help me solidify my knowledge?
Stories about you, Rudy. I have stories about you that I will share one time.
I will do one quick story. So this is really fascinating. So I was back in England, was going to move to America in a year. And I was really learning like all the top fitness experts and stuff in my industry. And, you know, I've always been very different out the box. Right. So we had we were forced to do an internship in my last year of university.
Who is this? This is like 2000 years ago. Yeah.
10 years ago, we were forced to do an internship for a month and everyone else had never had a job in their life. So they were going to go down a physio, a personal trainer. But I had already been working for four years. Right. And had my own company. So I was like, what am I going to do?
So in the end, I said to my teacher, I was like, can I go abroad for four weeks and work with like a top scientist or expert? Yeah. So I cold emailed you and 19 other people, you know, all the people I'm friends with now and your friends. And you and a couple of others replied. And you invited me to Thailand to come and work with you for a month. And sadly, I never did it. I wish I, you know, did.
I just didn't put it all together. And in the end, my lecturer actually said, actually, Rudy, you've got so much work experience already. You can just skip this module. So no, no.
why I didn't do it but think about like this is like pure butterfly effect right or sliding doors like yo if you got on that bus how would our lives have been different I mean I didn't know you from anybody else
You were kind enough to say sure, which was pretty cool, and that's what I wanted.
Sure, and I would love for you to be there and hang out and ride scooters and build stuff with you, but imagine what would have happened if we were to work together then. Maybe I'd be sitting in a big green chair beside your big red chair. Who knows?
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Chapter 6: What are the timeless lessons from Jon's new book?
Chapter 7: How should I approach social media for my business?
Chapter 8: What is the importance of aligning goals with the right game?
So in the end, I said to my teacher, I was like, can I go abroad for four weeks and work with like a top scientist or expert? Yeah. So I cold emailed you and 19 other people, you know, all the people I'm friends with now and your friends. And you and a couple of others replied. And you invited me to Thailand to come and work with you for a month. And sadly, I never did it. I wish I, you know, did.
I just didn't put it all together. And in the end, my lecturer actually said, actually, Rudy, you've got so much work experience already. You can just skip this module. So no, no.
why I didn't do it but think about like this is like pure butterfly effect right or sliding doors like yo if you got on that bus how would our lives have been different I mean I didn't know you from anybody else
You were kind enough to say sure, which was pretty cool, and that's what I wanted.
Sure, and I would love for you to be there and hang out and ride scooters and build stuff with you, but imagine what would have happened if we were to work together then. Maybe I'd be sitting in a big green chair beside your big red chair. Who knows?
Maybe I wouldn't be sat in a red chair because you would have helped me do something else. Who knows, right?
I would have owned you. I would have gotten you to sign contracts. Everything you produce would be mine.
Who knows? Anyway, coming back full circle, we then, you know, I moved to America a year later and, you know, I ended up joining a mastermind, met you and we've been friends ever since and bumped into each other as we both traveled the world with our family. The weirdest of places, a place I didn't even know existed called Montenegro. Me and you hung out and had fun there and many other places.
But back into the episode, John, let's start with this method that I teased, right? This idea of 50 days, really learning what you need to know to be successful because I see people take 10 years and still think they need to learn more versus starting to sell the damn thing that they're learning. So I would love to break this down.
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