Leap Frog Your Way To The Top With Jonathan Goodman
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How can I stop overpreparing and start taking action?
We've been fortunate enough to bump into each other in many places around the world. I've been traveling and we both definitely mastered how to work on a laptop. But John's mastered a lot of other things, which is what we're going to talk about today, such as how to really develop the skills you need to be successful within 60 days or less. He has a bit of a technique called the leapfrog method that I'm excited to dive into and also explore a lot of the cool stuff he's got in his new book. So, John, welcome to the show.
What's up, Rudy? Good to see you, man.
You too. You too. So, you know, me and you have known each other basically since I moved to America. Obviously, we both started in the health space, but, you know, now you teach such amazing stuff for any entrepreneur listening. If they don't know who you are, do you mind just giving a 60 second overview on all of that?
Why is marketing mastery essential for entrepreneurs?
Yeah, I mean, all the important parts of my life. I'm a dad of two. I have my third child on the way, two boys. I spent the last 12 winters abroad, so I traveled four to six months a year every year for the last 12 years. Lived basically everywhere throughout the world, from Canada, so escaped the winters. Come back in the summer, my home's Toronto. During all that time, yeah, I mean, I built up a whole bunch of businesses, basically congruent businesses that are complementary to one another for people who work in the health and fitness space. So everything from coaching businesses to we've got a software company with about 40,000 users. I wrote the textbook for online fitness.
What are the leapfrog skills I need to succeed?
I've self-published 11 books, hosted five conferences, created eight digital products, produced and sold information in about every way you could possibly produce and sell information, generated in and around $35 million in sales, average about a 60% to 65% profitability.
Great. And look, I think, you know, obviously I've known you, we need about four episodes to cover the things I've to cover, but, but you know, we have today.
How can teaching others help me solidify my knowledge?
Stories about you, Rudy. I have stories about you that I will share one time.
I will do one quick story. So this is really fascinating. So I was back in England, was going to move to America in a year. And I was really learning like all the top fitness experts and stuff in my industry. And, you know, I've always been very different out the box. Right. So we had we were forced to do an internship in my last year of university.
Who is this? This is like 2000 years ago. Yeah.
10 years ago, we were forced to do an internship for a month and everyone else had never had a job in their life. So they were going to go down a physio, a personal trainer. But I had already been working for four years. Right. And had my own company. So I was like, what am I going to do?
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Chapters
8 chapters
1
What is Leapfrog Learning?
2:34
2
How can I stop overpreparing and start taking action?
1:20–2:14
3
Why is marketing mastery essential for entrepreneurs?
2:14–2:51
4
What are the leapfrog skills I need to succeed?
2:51–3:23
5
How can teaching others help me solidify my knowledge?
3:23–5:24
6
What are the timeless lessons from Jon's new book?
5:24
7
How should I approach social media for my business?
5:04
8
What is the importance of aligning goals with the right game?
4:11–26:59
Speakers
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