Jon Goodman

Where are my blind spots? What am I missing? What am I getting right?

It's called The Obvious Choice, Timeless Lessons on Success, Profit, and Finding Your Way. what happened was that in 2021, business, for the first time ever, was not doing that great. In and around the same time, my wife got diagnosed with cancer. I needed room to breathe. I fired everybody. And I started over once we found out that my wife was going to be okay.

It's called The Obvious Choice, Timeless Lessons on Success, Profit, and Finding Your Way. what happened was that in 2021, business, for the first time ever, was not doing that great. In and around the same time, my wife got diagnosed with cancer. I needed room to breathe. I fired everybody. And I started over once we found out that my wife was going to be okay.

It's called The Obvious Choice, Timeless Lessons on Success, Profit, and Finding Your Way. what happened was that in 2021, business, for the first time ever, was not doing that great. In and around the same time, my wife got diagnosed with cancer. I needed room to breathe. I fired everybody. And I started over once we found out that my wife was going to be okay.

And I had that amazing opportunity after 10 years and success in business, helping over 65,000 people directly who we've helped with our products and services. Knowing now what we know starting over. It's been fun. It's been explosive growth. And so what this book is, is this book is the 15 greatest lessons from that period of time.

And I had that amazing opportunity after 10 years and success in business, helping over 65,000 people directly who we've helped with our products and services. Knowing now what we know starting over. It's been fun. It's been explosive growth. And so what this book is, is this book is the 15 greatest lessons from that period of time.

And I had that amazing opportunity after 10 years and success in business, helping over 65,000 people directly who we've helped with our products and services. Knowing now what we know starting over. It's been fun. It's been explosive growth. And so what this book is, is this book is the 15 greatest lessons from that period of time.

And the main thesis is pretty simple, which is you got to know what game you're playing. And you have to understand the rules of that game. And games are simply different. They're not better than one than the other. For example, this is just one of the examples in the book, the game of trying to be an influencer online, an influencer, a creator, an entertainer, it's all the same shit.

And the main thesis is pretty simple, which is you got to know what game you're playing. And you have to understand the rules of that game. And games are simply different. They're not better than one than the other. For example, this is just one of the examples in the book, the game of trying to be an influencer online, an influencer, a creator, an entertainer, it's all the same shit.

And the main thesis is pretty simple, which is you got to know what game you're playing. And you have to understand the rules of that game. And games are simply different. They're not better than one than the other. For example, this is just one of the examples in the book, the game of trying to be an influencer online, an influencer, a creator, an entertainer, it's all the same shit.

They're synonyms of one another, right? The game of trying to be an influencer is different from the game of building a business. Mm-hmm. And neither game is worse or better, but they have different rules of engagement, odds of success, time horizons, and reward mechanisms.

They're synonyms of one another, right? The game of trying to be an influencer is different from the game of building a business. Mm-hmm. And neither game is worse or better, but they have different rules of engagement, odds of success, time horizons, and reward mechanisms.

They're synonyms of one another, right? The game of trying to be an influencer is different from the game of building a business. Mm-hmm. And neither game is worse or better, but they have different rules of engagement, odds of success, time horizons, and reward mechanisms.

And problems arise when you conflate one game with the other, when you desire the rewards of one, but you're playing by the rules of the other. And what's happening right now is that a lot of people are playing the look at me online, I want to win the internet game. When really, like your goal on Instagram is not to be famous on Instagram.

And problems arise when you conflate one game with the other, when you desire the rewards of one, but you're playing by the rules of the other. And what's happening right now is that a lot of people are playing the look at me online, I want to win the internet game. When really, like your goal on Instagram is not to be famous on Instagram.

And problems arise when you conflate one game with the other, when you desire the rewards of one, but you're playing by the rules of the other. And what's happening right now is that a lot of people are playing the look at me online, I want to win the internet game. When really, like your goal on Instagram is not to be famous on Instagram.

It's to perhaps leverage that media to achieve some other desired outcome. Now, I would take it a step back and say, what's your desired outcome? Is that media even the best way to achieve that? Maybe yes, maybe no. If so, are you using it in a way that serves your goals and not the goals of the social media company?

It's to perhaps leverage that media to achieve some other desired outcome. Now, I would take it a step back and say, what's your desired outcome? Is that media even the best way to achieve that? Maybe yes, maybe no. If so, are you using it in a way that serves your goals and not the goals of the social media company?

It's to perhaps leverage that media to achieve some other desired outcome. Now, I would take it a step back and say, what's your desired outcome? Is that media even the best way to achieve that? Maybe yes, maybe no. If so, are you using it in a way that serves your goals and not the goals of the social media company?

Because again, you're playing different games. The goals of the social media company is for you to create as much free content as possible and be on there as long as possible. Your goals are probably... to spend as little time and money and effort as possible and get the hell off and have it serve your business.