Jon Lee

Yeah.

So at Overture and Yahoo, you know, I'd seen basically the growth of that business just skyrocket in terms of pay per click advertising.

And so, you know, clearly saw a need for advertisers to be able to get highly profitable, high volumes of and highly scalable leads.

And so my first company was really focused on doing that.

And so we had built a platform that allows us to be able to find leads for our customers through paid search.

And so we had actually done a handful of affiliate.

That was epic advertising.

That was bizarre advertising.

Sorry, bizarre.

Yeah, and at Bazaar, we actually started out as an affiliate marketing company that was sending leads to various advertisers.

And then we realized, in the process of doing this, that we could actually automate that process and build a real technology around it.

So we built something called Adaptive Marketing Console, AMC for short.

And it did really three things well.

It was keyword discovery.

So we mined the long tail of keywords.

So whereas most people would buy keywords, you know, at the head for their specific interest area, we would actually crawl Google search.

We'd crawl the Wall Street Journal.

We'd crawl various parts of content to find keywords.

the long tail of keywords.

And then we had a bid management system that would bid and effectively optimize based on gross profit.