Jon McNeill

So if you go to buy a Tesla today, you'll see you've got two or three configurations on there.

That's it.

And the fear was we would look like Honda, but it turns out we didn't because we had a completely different product.

We had software on wheels.

We were taking away all that decision fatigue from the customer and all that stuff.

friction in the sales process, just by questioning, like at the end of the day, we questioned the business model at the time, which happens to me as an entrepreneur, happens to a lot of entrepreneurs.

You fall in love with your business model and you don't really accept any challenge when somebody says, should we chuck this business model?

Because it's actually what's in the way.

We actually had this bit of a game for a while.

I think it was his idea.

He's like, let's try to, let's try to get down to three sentence emails.

What is the problem?

What's your analysis of the root cause and what's your proposed solution?

And he's like, I think we could run the company on three sentence emails.

And so we did that.

And what that taught me about exec communication was that level of efficiency is so helpful.

Like if you can give me three sentences.

So I turned to my people and said the same thing.

Like, tell me what the problem is.

Tell me what the root cause is.