Jon Ossoff

I mean, I guess, you know, they're back.

They come back.

Yeah, they come back in any event.

But like, you know, in terms of the majority of my time covering the sport, it really had no relevance whatsoever.

And in fact, what you really have to understand is that the UFC post ultimate fighter.

So they have this reality show on Spike TV.

The American public sees them for the first time.

The ratings are very, very good.

But more to the point, it launched the sport into the stratosphere.

The sport was hanging on by a thread.

It was barely allowed on television in certain cases or pay-per-view.

Even up until many years later, it was not allowed in most states.

And this show changed everything.

But when that happened, you got to understand the pitch that they were making.

The point that they wanted to make was, we're going to show you that this type of sport is for everybody.

Kids, adults, old, young, male, female, black, white, gay, straight.

In fact, Tim, the UFC no longer does this, but they used to sell a shirt that said we are all fighters.

And it was written numerous times on the shirt, all in the colors of the gay flag, right?

Or the rainbow.

Yeah, sure.