Jon Youshaei

It's experience and then entertainment.

And when you have both of those, it works really well.

A lot of people who have experience, especially in academia or in the corporate world, don't know how to package it or make it more entertaining.

So a lot of their content falls flat.

And then there's a lot of people who are entertaining for the sake of entertainment, which is fine.

We need some of that, some escapism.

That's always great.

But then it creates kind of this spiral of trying to sustain that, and that becomes very hard.

But if you have both, it could work really well.

So even as we're setting up for this, I'm trying to think about, okay, what are the things that we want the viewer to remember from this talk?

What does our intro look like?

And just setting that up so that

people get as much value as possible from the experience and educational side of what we're talking about.

figure that out like for example um like on a youtube video you have a bit more breathing room to talk about what you want to say in the intro versus a tiktok or a short or instagram reel it's like we're not even thinking about the intro we're thinking about what i like to call the first frame what do you see at like point zero zero seconds and can you set as much up in that to set expectation of what people will see so like for example i have this format

um on my youtube channel where i go on the streets of hollywood and do a highly scientific study where i ask people who's more popular um you know like mr beast or tom cruise you know like and basically it's a like a commentary on like what's more popular social media or traditional media and there's people on the street like gen z like young people i talk to do not know who tom cruise is

do not know who Tom Cruise, do not know who Tom Hanks is, but they know who Mr. Beast Logan Paul is.

And there's people who, like, you know, older generations typically who know who Tom Cruise, Tom Hanks is, but don't know who Mr. Beast Logan Paul is.

So immediately you have this interesting generational divide.

But for that format, I experimented with different intros.

I was like, hey, guys, I'm right now on the street of Hollywood, and I'm asking people who's more popular, Logan Paul or Tom Hanks, so we could see what's going on in terms of social media, traditional media.