Jon Youshaei

way too long for a tick tock or YouTube short.

So instead, like I was like, how can I set up that first frame that zero second experience when you're coming across it to immediately define what you're about to watch.

So I went to the local print shop, I got a like a poster.

with two faces on it and I held it up and I had a microphone and literally that zero seconds, who are these two people?

And I turned the mic to the person on the street and they're answering and looking at it.

And so stuff like that where I'm like, the idea was there and it's really just taking a stat and turning it into a story because there's a lot of statistics about social media versus traditional media.

I want to make it feel visceral.

I want to make it feel emotional and I want to bring it to a human perspective, not just a statistic.

and do it in a first frame where it could fit the context of that.

So there's like the message can be heard, but it takes a lot of like defining and understanding and studying what works on the platform to get there.

Oh, all the time.

I feel like algorithms create echo chambers in many ways.

And that's why a interview format is so powerful because you'll opt into following that one person.

But then if they're talking to somebody else who may not be in like your group,

periphery or your circle then you're getting another perspective and then hopefully that could create a jumping off point to almost like poke a needle in that yeah bubble um to go even further um or I find that on the street content is so interesting you see like a lot of people doing like man on the street content because it's bringing somebody into your feed by way of who you follow that you wouldn't have normally heard from you know so like uh there's like this really interesting format that somebody takes a

walkman or a cassette and shows it to like a gen z is like do you know what this is and they're like what is it like it's just like little things like that put things in perspective um but it's interesting i'm wondering like for you like you've done so much research on the future of work like how do you think about communicating the message to a generation that needs it most in gen z like they're navigating a totally different

career landscape than ever before like how do you think about all the work and research you've done in terms of making it relevant and understandable to a new generation

Yeah.

Let's say you're somebody who just started a new job or you're entering the workforce for the first time.

What are three things you would tell them?