Jonah Goodhart
👤 SpeakerAppearances Over Time
Podcast Appearances
I don't remember exactly what it was.
We hit a point in the curve, though, where I think everything started sort of coming together where we
the press that you were seeing about the space, about the industry was happening at the same time as you were seeing press about us specifically happened at the same time as sort of the winds were moving in a particular direction.
And so as people began to say in 2015, hey, maybe the quote unquote walled gardens
should have measurement that's not themselves.
Maybe we should have an independent company that's not selling the media that measures Twitter or Facebook or YouTube or any of these guys.
As that started to happen behind the scenes, we're actually working on deals with many of those companies.
It all kind of ended up working well.
The press hit at the same time that some of the business things that we had been working on came together, and I think that accelerated our business quite a bit.
So I think there's a couple of reasons to think about selling your company.
Number one, I think the thing that I thought about a lot was what's the impact of this good or bad going to be for our customers, for our shareholders, and really importantly to me, for our employees, for our team.
These are people that spent five or six or seven years of their life of, if you will, their prime part of their working life, a good
chunk of the prime part of the working life committed to a vision that myself and my brother and a few people had, and they were working tremendously hard.
And so one of the things that I think people don't always go through when they think about do I sell or not is what's the impact on others?
So what have been sort of great for
Shareholders, I think, had we sold, yes, and I think it was great for shareholders.
Would it have been great?
Could we have had more upside in the future?
Perhaps.
But honestly, at the end of the day, I felt like, well, the team, there's a lot of people in this company that this is either their first job or their second job in the industry.