Jonah Goodhart

their eight hour day working on this and the difference that this will make in their life is pretty phenomenal and so uh i i remember going through this sort of matrix of what's the upside of selling what's the downside of selling what's the upside of not selling

what the downside of not selling.

And the only conclusion that I had come to that the downside of selling was that maybe we're leaving some, some value on the table.

Maybe we're leaving some money on the table.

And I felt like, well, that's, that's okay.

Because in the end of the day, the upside is that a heck of a number, a heck of a lot of people are going to do really well by this, including our employees, our shareholders, and, and,

others and if the downside is only well we could have made quote-unquote even more money

then that would, it's a pretty silly way for me, I think, to look at the world.

I felt like, all right, these guys are going to do great.

Everyone's going to be really happy.

We should do it.

The downside of, of course, not selling is that something could change.

The market could change.

The business could fundamentally change.

It didn't, luckily, and I think we would have been in a great spot, but you can never tell the future.

I go back to my time at a company that I started called Colonize.

I started it in 98 with my brother,

Our first full year of business of Colonize, totally different company, we did 15 million in revenue and 10 million in profit.

Our second year of business, we did 30 million in revenue, 20 million in profit.

Absolutely insane numbers that turned out were definitely too good to be true.