Jonah Goodhart

I would say seven or eight years at Moat prior to being acquired by Oracle, really asking questions about how people pay attention and about how we can maybe understand that attention and how ultimately we can help people figure out effectiveness of their stories.

Because at the end of the day, I believe that advertising is simply storytelling.

And so that's what I've spent a lot of my, I guess, last seven or years of my professional life focused on.

2010 was founding day.

Yeah.

So I had been, I had been in the world of, of marketing and advertising for many years before that, going back to the late nineties when I was in college at Cornell, um, started a company with my brother at the time, led to a couple other companies, led to angel investing, uh, and a handful of other things.

And then we really got started with moat in, in 2010.

Yeah, we raised just under $70 million.

So we had self-funded the first $3 million ourselves.

So my brother, Noah, myself, and one other partner, Mike Walrath, the three of us co-founded the company.

I was the CEO, and we put in $3 million of our own money.

And that lasted us a little over a year, almost two years.

from 2010 to the end of 2011.

We then took about a million five from friends and family.

So it was, we called our angel round.

It was SV Angel, Lair Hippo, Founders Fund, but then-

It was equity.

And we had individual CEOs that wrote checks.

So Dan Rosenzweig is the CEO of Chegg.

Greg Coleman, who's an advisor to BuzzFeed, was the former president of BuzzFeed, et cetera.