Jonah Peretti

Yeah, one other thing on the media front is you could have a Katsumo cam in the glove.

Yeah, like a little camera.

And then that could go into a feed where you just have, like, a webpage that just has, you know, an endless feed of what people are doing with them, so...

And that could be a way to build the little media network that creates community.

How do you defrost them?

Like I know, you know, toaster waffles and things like that you defrost, but like how do you defrost a muffin?

Yeah.

And the other thing, I think it is really hard to get people to talk about muffins.

I know people might talk about recipes and things like that, but in terms of the idea of something going viral, you're competing for attention against what I call snarf, which is content that provokes anger and fear and is super novel and super high stakes.

And if you want to get organic distribution...

you need to find things that are pretty novel, surprising, that might even shock people.

So it's a tricky question.

How could you make muffins surprising and novel and polarizing and exciting to people on social media?

Yeah, but if you want to be financially successful in this venture, you should also slowly increase the amount of sugar in the muffins over time so that you first get a reputation for being really healthy.

And then each year there's just a little more sugar, a little more, you know.

It's a trend that you see again and again and again in the food space.

You see this creeping in, even of companies where the founders are well-intentioned.

Slowly, they're like, oh, to compete, I got to add a little more.

Eventually, you're eating cake.

Another kind of idea is, is there a way to package what you're selling that has a little bit of novelty or brings a little bit of extra value?