Jonah Peretti

Like, for example, could you have little messages or poems or something on the bottom of the wrapper?

So you drop it in your kid's lunchbox and each day they get a different little...

fortune cookie or a muffin message on the bottom, something like that.

Or could the customer actually have a little tool that lets them personalize the messages so that, you know, and using some kind of printing on demand or something like that, where they could, you know, have their muffin stamp with the message they want to send to their kids.

Something that makes that, that adds to the narrative and the story and makes them stand out even more.

I feel like advice is somewhat overrated.

It's like there's these moments in time when the world opens up and there's possibilities to create new things, and they're kind of rare, and you have to be in the right place.

I'm not trying to take a shot at some of your audience, but...

Like reading everything about founders and knowing everything about like... And sometimes I've seen that lead to paralysis where people have trouble just getting obsessed with something that they notice in their life and just throwing themselves into it because they can't help themselves because they're obsessed with it.

And I'm happy that when I was young, I got obsessed with how do things go viral on the internet and I like followed that path because I think there's only...

You need a confluence of something that you're truly obsessed with and an opening in the world where that thing can be something bigger.

There's a million tactical things that if I had a time machine, I could not do a SPAC acquisition where we take on a bunch of debt and go public without raising capital.

I would tell my younger self not to do that.

But we're digging our way out of that particular predicament.

And the important thing is that you find a path that is truly something where you can't help yourself doing it.

Not that you've thought about every option and are pursuing the one that you think is the best option.

It usually doesn't work that way.

And I come out and Ariana's having breakfast.

So then we have our meeting.

She's talking about, you know... What she wants to do.