Jonathan Courtney

And if they find like six years of high quality YouTube content out there, they're going to be a lot more relaxed about going into your funnel than if you're just completely invisible on the internet.

Dude, I am obsessed with that. I'd love to do... I would need to have like being able to use like the whiteboard sort of thing. I would happily do a live with you, but it would need to be like three or four hours long. I would happily do that. And I can go through... We could make a funnel for someone or like for a product. I would love to do that. I love making funnels.

Dude, I am obsessed with that. I'd love to do... I would need to have like being able to use like the whiteboard sort of thing. I would happily do a live with you, but it would need to be like three or four hours long. I would happily do that. And I can go through... We could make a funnel for someone or like for a product. I would love to do that. I love making funnels.

Dude, I am obsessed with that. I'd love to do... I would need to have like being able to use like the whiteboard sort of thing. I would happily do a live with you, but it would need to be like three or four hours long. I would happily do that. And I can go through... We could make a funnel for someone or like for a product. I would love to do that. I love making funnels.

You know, one of the biggest parts of funnels is copywriting.

You know, one of the biggest parts of funnels is copywriting.

You know, one of the biggest parts of funnels is copywriting.

I spent, today I spent from, I think I spent six hours today sitting with my team rewriting copy. Like that's why I'm honestly so tired.

I spent, today I spent from, I think I spent six hours today sitting with my team rewriting copy. Like that's why I'm honestly so tired.

I spent, today I spent from, I think I spent six hours today sitting with my team rewriting copy. Like that's why I'm honestly so tired.

Yes. You know, my favorite thing ever is when we're doing our partnerships with other companies, we were working with a company last week. And when I can come up with an angle for them and a sentence for them that just makes them go, oh my, oh, that's it. That's like one of the most satisfying things of all time. Like Laura and I who run AJ and Smart were obsessed with the nerdy elements of copy.

Yes. You know, my favorite thing ever is when we're doing our partnerships with other companies, we were working with a company last week. And when I can come up with an angle for them and a sentence for them that just makes them go, oh my, oh, that's it. That's like one of the most satisfying things of all time. Like Laura and I who run AJ and Smart were obsessed with the nerdy elements of copy.

Yes. You know, my favorite thing ever is when we're doing our partnerships with other companies, we were working with a company last week. And when I can come up with an angle for them and a sentence for them that just makes them go, oh my, oh, that's it. That's like one of the most satisfying things of all time. Like Laura and I who run AJ and Smart were obsessed with the nerdy elements of copy.

It's so, It's crazy how much of a conversion rate difference it can make.

It's so, It's crazy how much of a conversion rate difference it can make.

It's so, It's crazy how much of a conversion rate difference it can make.

Yeah. Can I tell you one copy hack? There's two copy hacks, actually. So when you're writing copy, copy is just like text, right? Just in case anyone's wondering what the hell we're talking about. One of the biggest things when you're writing copy and you're trying to figure out is it good or not, especially for a landing page, is you can ask yourself the question, does this copy...

Yeah. Can I tell you one copy hack? There's two copy hacks, actually. So when you're writing copy, copy is just like text, right? Just in case anyone's wondering what the hell we're talking about. One of the biggest things when you're writing copy and you're trying to figure out is it good or not, especially for a landing page, is you can ask yourself the question, does this copy...

Yeah. Can I tell you one copy hack? There's two copy hacks, actually. So when you're writing copy, copy is just like text, right? Just in case anyone's wondering what the hell we're talking about. One of the biggest things when you're writing copy and you're trying to figure out is it good or not, especially for a landing page, is you can ask yourself the question, does this copy...

push towards the idea that it will increase someone's status. So this is a really big thing. It means that, oh, I held it up to the screen and I realized not everyone listens. The idea is that we're often writing copy when we're writing about a product, we're not thinking about the fact that people often buy things because of status. Like, will this make me look better to my peers?