Jonathan Courtney

hiring a marketing agency i hear this a lot people hire a marketing agency to like run their ads these people don't care they don't care about your company necessarily so sometimes it would be better to take that 50k or 10k and just use it on your dream 100 and i heard a really killer one recently my mentor bought his number one dream 100 person a 50 000 guitar and

signed by like a super famous person and brought it person, obviously with permission, brought it personally to the guy's office. And now they're like doing crazy collabs together. It's so cool. And that's the kind of thing people don't think about. He could have spent that on some sort of bullshit marketing thing.

signed by like a super famous person and brought it person, obviously with permission, brought it personally to the guy's office. And now they're like doing crazy collabs together. It's so cool. And that's the kind of thing people don't think about. He could have spent that on some sort of bullshit marketing thing.

signed by like a super famous person and brought it person, obviously with permission, brought it personally to the guy's office. And now they're like doing crazy collabs together. It's so cool. And that's the kind of thing people don't think about. He could have spent that on some sort of bullshit marketing thing.

He could have spent that on like rebranding or making tons of YouTube videos or whatever it is, but he spent it on buying a guitar for this guy. And I just think that's such a, like, These are the types of things you need to be thinking about if you're looking for a lever. And by the way, that guy also has no social media. He's nowhere. He's nowhere to be found. This is an invisible person.

He could have spent that on like rebranding or making tons of YouTube videos or whatever it is, but he spent it on buying a guitar for this guy. And I just think that's such a, like, These are the types of things you need to be thinking about if you're looking for a lever. And by the way, that guy also has no social media. He's nowhere. He's nowhere to be found. This is an invisible person.

He could have spent that on like rebranding or making tons of YouTube videos or whatever it is, but he spent it on buying a guitar for this guy. And I just think that's such a, like, These are the types of things you need to be thinking about if you're looking for a lever. And by the way, that guy also has no social media. He's nowhere. He's nowhere to be found. This is an invisible person.

I just love that kind of crap. Guys, I'm not asking you to buy me a 50k guitar. I don't want you turning up to my office with a guitar. But he had an angle. He had a whole thing. It was really just super cool. What do you think about those types of things like these?

I just love that kind of crap. Guys, I'm not asking you to buy me a 50k guitar. I don't want you turning up to my office with a guitar. But he had an angle. He had a whole thing. It was really just super cool. What do you think about those types of things like these?

I just love that kind of crap. Guys, I'm not asking you to buy me a 50k guitar. I don't want you turning up to my office with a guitar. But he had an angle. He had a whole thing. It was really just super cool. What do you think about those types of things like these?

like, you know, lasering in on one person you think you could have a killer collab with, maybe just offering to pay for it, or maybe just, uh, you know, bringing something interesting to their life. Like for example, a crazy guitar.

like, you know, lasering in on one person you think you could have a killer collab with, maybe just offering to pay for it, or maybe just, uh, you know, bringing something interesting to their life. Like for example, a crazy guitar.

like, you know, lasering in on one person you think you could have a killer collab with, maybe just offering to pay for it, or maybe just, uh, you know, bringing something interesting to their life. Like for example, a crazy guitar.

Someone recently brought me this, right? Like... A business partner, we started a deal together and they brought this little teenage engineering thing. Thank you, Alan, by the way. And it's just such a memory. I think it's like $80 or something. And it's such a memorable thing because he knows I love teenage engineering. He knows I like to make music. It doesn't need to be something crazy.

Someone recently brought me this, right? Like... A business partner, we started a deal together and they brought this little teenage engineering thing. Thank you, Alan, by the way. And it's just such a memory. I think it's like $80 or something. And it's such a memorable thing because he knows I love teenage engineering. He knows I like to make music. It doesn't need to be something crazy.

Someone recently brought me this, right? Like... A business partner, we started a deal together and they brought this little teenage engineering thing. Thank you, Alan, by the way. And it's just such a memory. I think it's like $80 or something. And it's such a memorable thing because he knows I love teenage engineering. He knows I like to make music. It doesn't need to be something crazy.

And what was the thing you said you always gift people? Was it a little Buddha or something?

And what was the thing you said you always gift people? Was it a little Buddha or something?

And what was the thing you said you always gift people? Was it a little Buddha or something?

That's so cool. You are very, very good at this game, I have to say. You are one of the rare people... You do have a superpower of keeping in touch with people and keeping... Making people feel... And I think it's real. Making people feel thought of. For your audience, just in case you think you need to have superpowers like Greg... I'm the opposite.