Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing

Jonathan Courtney

👤 Person
3654 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

I do need to put on some weight to be fair. I want to talk about YouTube for a second. There's a channel I want to give a shout out to. One of my mentors is the... Founder, that's actually the best way to say it without giving away too much information. One of the founders of this company is a mentor to me. It's mastering.com.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

And I think they've really, in my opinion, mastered the art of creating content in a way for YouTube in a way that's ludicrously over the top valuable. And number two, isn't focused on the individuals and the individual characters who are posting the content. I've been trying to do this at AJ and Smart for years. I've not succeeded with it, but they've completely nailed it.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

And I think they've really, in my opinion, mastered the art of creating content in a way for YouTube in a way that's ludicrously over the top valuable. And number two, isn't focused on the individuals and the individual characters who are posting the content. I've been trying to do this at AJ and Smart for years. I've not succeeded with it, but they've completely nailed it.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

And I think they've really, in my opinion, mastered the art of creating content in a way for YouTube in a way that's ludicrously over the top valuable. And number two, isn't focused on the individuals and the individual characters who are posting the content. I've been trying to do this at AJ and Smart for years. I've not succeeded with it, but they've completely nailed it.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

If you check their recent videos, sometimes their videos are 11 hours long, 12 hours long, 15 hours long. And they put these insanely valuable tutorials out there. And then the people who find those tutorials valuable, are obviously going to check out who's this company who's giving away all of this insane value.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

If you check their recent videos, sometimes their videos are 11 hours long, 12 hours long, 15 hours long. And they put these insanely valuable tutorials out there. And then the people who find those tutorials valuable, are obviously going to check out who's this company who's giving away all of this insane value.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

If you check their recent videos, sometimes their videos are 11 hours long, 12 hours long, 15 hours long. And they put these insanely valuable tutorials out there. And then the people who find those tutorials valuable, are obviously going to check out who's this company who's giving away all of this insane value.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

So if I were a web designer today trying to start a company and I wanted to have people reach out to me on this next level, like the next level is content creation, but I wasn't super comfortable being right up front as the face and giving my opinions, then I would probably copy what mastering.com does.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

So if I were a web designer today trying to start a company and I wanted to have people reach out to me on this next level, like the next level is content creation, but I wasn't super comfortable being right up front as the face and giving my opinions, then I would probably copy what mastering.com does.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

So if I were a web designer today trying to start a company and I wanted to have people reach out to me on this next level, like the next level is content creation, but I wasn't super comfortable being right up front as the face and giving my opinions, then I would probably copy what mastering.com does.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

Just to be clear, I have zero affiliation with mastering.com besides the fact that I pay one of their founders to teach me stuff or like to mentor me. So I don't care if they succeed or not. I just think it's a really cool YouTube channel.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

Just to be clear, I have zero affiliation with mastering.com besides the fact that I pay one of their founders to teach me stuff or like to mentor me. So I don't care if they succeed or not. I just think it's a really cool YouTube channel.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

Just to be clear, I have zero affiliation with mastering.com besides the fact that I pay one of their founders to teach me stuff or like to mentor me. So I don't care if they succeed or not. I just think it's a really cool YouTube channel.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

Here's what I would do. Absolutely, yes. And here's specifically what I would do. I would be on Reddit, I would be on Qt Quora, and I would be in 20 different groups on school and all these different platforms. And I see a question coming up. It's like, how do I, like, what's the quickest way to make a landing page in Framer that's completely responsive and blah, blah, blah, has a checkout?

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

Here's what I would do. Absolutely, yes. And here's specifically what I would do. I would be on Reddit, I would be on Qt Quora, and I would be in 20 different groups on school and all these different platforms. And I see a question coming up. It's like, how do I, like, what's the quickest way to make a landing page in Framer that's completely responsive and blah, blah, blah, has a checkout?

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

Here's what I would do. Absolutely, yes. And here's specifically what I would do. I would be on Reddit, I would be on Qt Quora, and I would be in 20 different groups on school and all these different platforms. And I see a question coming up. It's like, how do I, like, what's the quickest way to make a landing page in Framer that's completely responsive and blah, blah, blah, has a checkout?

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

What I would do is I would sit at my computer, turn on Loom and make a goddamn five hour from zero to the pages made video with no cuts, like maybe going to the bathroom or something and then cutting those bits out or bringing the camera with you. And that would be one of my YouTube videos. And I would then send it to the person who asked the question.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

What I would do is I would sit at my computer, turn on Loom and make a goddamn five hour from zero to the pages made video with no cuts, like maybe going to the bathroom or something and then cutting those bits out or bringing the camera with you. And that would be one of my YouTube videos. And I would then send it to the person who asked the question.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

What I would do is I would sit at my computer, turn on Loom and make a goddamn five hour from zero to the pages made video with no cuts, like maybe going to the bathroom or something and then cutting those bits out or bringing the camera with you. And that would be one of my YouTube videos. And I would then send it to the person who asked the question.

The Startup Ideas Podcast
How to get your first customers (even with ZERO audience)

And they're going to be like, what the actual hell? this person's like way too much, like that's way too much value. So that's what I would be doing. So, but yes, it's like making courses, but without the baggage of making courses, because making courses is like a looming stressful thing. This is just, I'm making a video to show you how to do the thing in my lo-fi way, but I'm good at what I do.