How to get your first customers (even with ZERO audience)
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Today's episode of the Startup Ideas podcast is well needed. It's about how do you get customers for your startup without a social following, without spending tons of money on ads, and just some really, really simple tips on how to do it. And we go through three ways on how to do it in this episode. And this is a tutorial. So by the end of it, you'll really understand how to do this. We talk about a concept called the Dream 100, and we give you a spreadsheet for it. It's about how do you reach out to potential partners or people and leverage their audiences to be well-known. The second is, you know, how do you utilize groups and communities to get customers and leads? And the last is thinking about how do you make high quality videos and coming up with ideas for content that's going to spread within the audiences you care about. This episode's with Jonathan Courtney, one of my favorite people to come on the Startup Ideas podcast show. You're going to love it. See you in there. What are we talking about today?
Today we're going to talk about how you get clients or how you get leads without needing to be a social media influencer, without needing to even use social media necessarily, and also without needing to create content. Thought that might be interesting for people. Like this kind of cold start problem of finding an audience, finding leads, finding, like building a list, but like out of nothing. That could be interesting to your audience.
Okay, don't hit the desk because it picks it up.
Oh yeah, dunk, dunk, dunk, dunk, dunk. I saw one of the recent episodes and it just sounds like I'm drumming the whole time.
Don't do that. But this whole getting leads and customers, probably one of the biggest questions I get asked. I listen to the Startup Ideas podcast and I'm like, Great. Good for you, Greg, with your 500,000 followers or whatever. Easy for you to say you're going to go and create this startup and then people are going to go and use it. But we're keeping it real here. We're keeping it real. We're keeping it real.
Yeah, I work with a lot of people or I chat with a lot of entrepreneurs who never use social media. They've never run ads before. There's no chance of them going on X and posting regularly or even making YouTube videos. And then they're like, how do I get leads? How do I do this? And so I... talk about this a lot, but I don't think I've ever made content specifically about how to do it. And I just thought that maybe I'll just jump straight into some strategies. They're not already connected. They just kind of all can work. And I don't even know how many there are. It's not something I've ever written down. It's just something I do. Have you heard of the Dream 100 method?
I haven't.
That's good then. It would suck if you're like, yes, I have. And I already talked about it on this podcast.
I have. By the way, before you talk about the Dream 100 method, I literally need to take off my sweatshirt because that's how hot I'm getting talking to you.
Before I talk about the Dream 100 method, we need to talk about the Dream 200 method. You've already upgraded. So Dream 100, the idea here is that you try to find other people who have access to the audience that you're looking for. So for example, you want to, I don't know, start a web design agency or just give me a random business and I'll use it as an example.
Sure. You want to start a, I mean, web design agency is a great one.
Fine. So you want to start a web design agency. And so you, and you also think I should, I probably would like to work with like founders and not, you know, massive corporate. So I want to work with like small businesses or startups and I want a web design agency. Okay. I'm starting it tomorrow and I have no social media presence and I don't know what an ad is. And I'm one of those people who thinks that ads don't work, even though that's not true. But anyway, it would take me too long to figure that out anyway. So what's the first thing you do? Well, one of the first things you can do is a strategy called Dream 100. The idea behind it is you literally make a list. You make like an Excel sheet or a Google sheet.
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