Jonathan Courtney

And he was like, how the hell... He said that he put an event... online in January this year and it's like $4,000 to come to it. He only needs to fill 50 seats and he still hasn't filled it. And it's like happening in November and it's one month from now and he's only sold like 20 tickets or something. And he said it's been a super manual process.

So I asked him, okay, so like, what was the process of selling it? What campaign did you do? What funnel did you run? And he said, well, we just put it on the website and no one's buying it. And it's just crazy to me that anyone actually does this. It's totally shocking to me that this even happens. Like it's...

So I asked him, okay, so like, what was the process of selling it? What campaign did you do? What funnel did you run? And he said, well, we just put it on the website and no one's buying it. And it's just crazy to me that anyone actually does this. It's totally shocking to me that this even happens. Like it's...

So I asked him, okay, so like, what was the process of selling it? What campaign did you do? What funnel did you run? And he said, well, we just put it on the website and no one's buying it. And it's just crazy to me that anyone actually does this. It's totally shocking to me that this even happens. Like it's...

If that was how we sold, if that's how we expected to sell out three events per year at $14,000, my business would not exist because no one would ever buy it because it's too high ticket. And also, why would you buy it? It's just on the website. You can decide whenever you want. So... We don't do that. We build funnels, right? We build single purpose funnels to solve these problems.

If that was how we sold, if that's how we expected to sell out three events per year at $14,000, my business would not exist because no one would ever buy it because it's too high ticket. And also, why would you buy it? It's just on the website. You can decide whenever you want. So... We don't do that. We build funnels, right? We build single purpose funnels to solve these problems.

If that was how we sold, if that's how we expected to sell out three events per year at $14,000, my business would not exist because no one would ever buy it because it's too high ticket. And also, why would you buy it? It's just on the website. You can decide whenever you want. So... We don't do that. We build funnels, right? We build single purpose funnels to solve these problems.

And these funnels are very ugly. No attention is paid to the design. And the copy in the end is not even aligned with our brand because the copy is very much whatever marketing style copy is working for this particular funnel. And it's not like...

And these funnels are very ugly. No attention is paid to the design. And the copy in the end is not even aligned with our brand because the copy is very much whatever marketing style copy is working for this particular funnel. And it's not like...

And these funnels are very ugly. No attention is paid to the design. And the copy in the end is not even aligned with our brand because the copy is very much whatever marketing style copy is working for this particular funnel. And it's not like...

totally insanely misaligned like fuck you motherfucker it's just that the style of copy is not the style of copy we would ever put on our own website because it's not representative of what our brand is but it works really well for the funnel so our funnel yeah so maybe and maybe this is where you're going but it sounds like you're saying I have a secret but I can't tell you

totally insanely misaligned like fuck you motherfucker it's just that the style of copy is not the style of copy we would ever put on our own website because it's not representative of what our brand is but it works really well for the funnel so our funnel yeah so maybe and maybe this is where you're going but it sounds like you're saying I have a secret but I can't tell you

totally insanely misaligned like fuck you motherfucker it's just that the style of copy is not the style of copy we would ever put on our own website because it's not representative of what our brand is but it works really well for the funnel so our funnel yeah so maybe and maybe this is where you're going but it sounds like you're saying I have a secret but I can't tell you

Yes, I'll show you everything.

Yes, I'll show you everything.

Yes, I'll show you everything.

True. That's true. So I'll show you kind of one or two funnels that are running today and that people can actually look at live. That's the beauty. The cool thing about me actually not really being a marketing teacher is that I am just running these things for my own business right now. So I can just show you the live things that you can see today. Yes.

True. That's true. So I'll show you kind of one or two funnels that are running today and that people can actually look at live. That's the beauty. The cool thing about me actually not really being a marketing teacher is that I am just running these things for my own business right now. So I can just show you the live things that you can see today. Yes.

True. That's true. So I'll show you kind of one or two funnels that are running today and that people can actually look at live. That's the beauty. The cool thing about me actually not really being a marketing teacher is that I am just running these things for my own business right now. So I can just show you the live things that you can see today. Yes.

And I'd love to be able to also show you... So we're also doing this for one or two other companies, but I'm not allowed to... This is the kind of thing where we do that secretly behind the scenes that I don't want to talk about them publicly, but all the same principles apply. Okay. Okay. Let's open up a funnel or let's have a look at how we do this