Jonathan Courtney

And it's the young people who are cutting back on social media first and

which kind of shows the trend that from a perspective of something as powerful as social media, a lot of younger people are starting to get off social media.

And I think this trend, I mean, I'm a millennial.

I'm in this 35 to 44 range.

And myself and a lot of friends have quit social media.

The only social media that I'm on is X, and even that I'm trying to get away from.

And I think there's, with these trends, with the AI stuff, just like accelerating everything, especially around content, especially now people can just write stuff without writing, create videos without needing to create or being able to create videos, being able to create all of this like slop or brain rot, as you said in your post.

I'm seeing more and more opportunities for the opposite.

And the opposite of that is,

You mentioned a couple of things there.

Slow media, like, you know, reading long form articles again, maybe on print.

But what I'm literally doing myself is over the last year, I've been moving a lot of the digital elements of my company, which are very profitable and scalable because they're digital, to a much less easy to do in-person version of these products.

And what I'm seeing is a lot more, I'm finding a lot more easy to market these products.

I'm able to use like less, I guess, clever marketing techniques to get people to join these in-person events, even though they're actually a lot more expensive.

And an example of that is like, you know, one of our, we sell like certifications for learning facilitation in one of our companies, facilitator.com.

And for the last six years, the most popular versions of those certifications have been an online version of the certification, which costs $6,000.

Two years ago, after COVID, I had the feeling people would want to come back in person.

I had the feeling that that would also help us stand out because no one else was doing it.

Everyone was still doing remote.

And so we released a version of the certification, which was $15,000, well, $14,300 in person.