Jonathan Courtney

And I'd love to be able to also show you... So we're also doing this for one or two other companies, but I'm not allowed to... This is the kind of thing where we do that secretly behind the scenes that I don't want to talk about them publicly, but all the same principles apply. Okay. Okay. Let's open up a funnel or let's have a look at how we do this

And I'd love to be able to also show you... So we're also doing this for one or two other companies, but I'm not allowed to... This is the kind of thing where we do that secretly behind the scenes that I don't want to talk about them publicly, but all the same principles apply. Okay. Okay. Let's open up a funnel or let's have a look at how we do this

in funnel style versus website uh versus website so step one is always or the the first part of the funnel for us is always either facebook ads meta ads or youtube ads if you're wondering why we don't run linkedin ads it's just because they don't tend to work as well for us that's the answer to the question we're just choosing the ads that give us the best roi

in funnel style versus website uh versus website so step one is always or the the first part of the funnel for us is always either facebook ads meta ads or youtube ads if you're wondering why we don't run linkedin ads it's just because they don't tend to work as well for us that's the answer to the question we're just choosing the ads that give us the best roi

in funnel style versus website uh versus website so step one is always or the the first part of the funnel for us is always either facebook ads meta ads or youtube ads if you're wondering why we don't run linkedin ads it's just because they don't tend to work as well for us that's the answer to the question we're just choosing the ads that give us the best roi

So these are the current or like a selection. Facebook is a bit weird. It's like, doesn't actually always show all of them. Could you zoom in a little? Yeah.

So these are the current or like a selection. Facebook is a bit weird. It's like, doesn't actually always show all of them. Could you zoom in a little? Yeah.

So these are the current or like a selection. Facebook is a bit weird. It's like, doesn't actually always show all of them. Could you zoom in a little? Yeah.

Okay. Um, let's see a nice one to go through. Okay. I'm just trying to think of a good, my team does. Look at this. Look at this. Um, we make some silly fun ads. I'm just thinking of which funnel to go into. You guys can go into all of these funnels. I think these are just the ones that are working the best right now. Okay, whatever. Let's just choose this one.

Okay. Um, let's see a nice one to go through. Okay. I'm just trying to think of a good, my team does. Look at this. Look at this. Um, we make some silly fun ads. I'm just thinking of which funnel to go into. You guys can go into all of these funnels. I think these are just the ones that are working the best right now. Okay, whatever. Let's just choose this one.

Okay. Um, let's see a nice one to go through. Okay. I'm just trying to think of a good, my team does. Look at this. Look at this. Um, we make some silly fun ads. I'm just thinking of which funnel to go into. You guys can go into all of these funnels. I think these are just the ones that are working the best right now. Okay, whatever. Let's just choose this one.

So this is an ad, one to boost your facilitation career. This ad is just being targeted at people who are reading a certain type of book that we think could be in our industry. So for example, we'll type into Facebook ads, Hey, anybody who's reading GameStorming, who's read any of IDEO's books, who's read The Lean Startup, whatever, show people these ads.

So this is an ad, one to boost your facilitation career. This ad is just being targeted at people who are reading a certain type of book that we think could be in our industry. So for example, we'll type into Facebook ads, Hey, anybody who's reading GameStorming, who's read any of IDEO's books, who's read The Lean Startup, whatever, show people these ads.

So this is an ad, one to boost your facilitation career. This ad is just being targeted at people who are reading a certain type of book that we think could be in our industry. So for example, we'll type into Facebook ads, Hey, anybody who's reading GameStorming, who's read any of IDEO's books, who's read The Lean Startup, whatever, show people these ads.

So there's a lot more that goes into it, but you can actually look at that if you go yourself to Facebook Ads Library and figure it out. So... This is an ad that leads to a super focused landing page, which is full to the absolute brim. I'm just making this a little bit smaller so I can zoom in a bit more. It's full to the absolute brim with copy. Like it's insane.

So there's a lot more that goes into it, but you can actually look at that if you go yourself to Facebook Ads Library and figure it out. So... This is an ad that leads to a super focused landing page, which is full to the absolute brim. I'm just making this a little bit smaller so I can zoom in a bit more. It's full to the absolute brim with copy. Like it's insane.

So there's a lot more that goes into it, but you can actually look at that if you go yourself to Facebook Ads Library and figure it out. So... This is an ad that leads to a super focused landing page, which is full to the absolute brim. I'm just making this a little bit smaller so I can zoom in a bit more. It's full to the absolute brim with copy. Like it's insane.

And this, you click here, you end up here, become a high paid facilitator in 90 days or less. Very like QVC style copywriting. Wait, I don't see anything.

And this, you click here, you end up here, become a high paid facilitator in 90 days or less. Very like QVC style copywriting. Wait, I don't see anything.

And this, you click here, you end up here, become a high paid facilitator in 90 days or less. Very like QVC style copywriting. Wait, I don't see anything.