Jonathan Courtney

And three of those events sold out right after announcing them.

And so those in-person events now are essentially replacing the digital version of these events or accompanying them, not because they're like, you know, an easier thing to run or because that's like the best way to scale.

But just it's so much more enjoyable to market these things because people are

craving these in-person experiences versus you have to kind of... Like with online virtual stuff at the moment, you kind of have to really do the marketing thing.

You have to do the marketing shtick to get people excited about it.

And how do you differentiate yourself from everybody else?

Well, what we're saying now is we have the best in-person way to do this.

And it's just so simple.

Yeah.

And so our entire marketing behind our full stack facilitator program is this little like Apple like piece of copy, which is in person incredible.

So 50% of the marketing is dedicated to you just get to hang out with people and it's working really well.

They need the sauce.

Yeah.

Not the juice.

Sorry.

It's the sauce.

Absolutely, absolutely.

And we were in that rush as well.

We were just a little bit earlier, but 2020 is where it exploded.

Just because it's our thing.