How to build a $20m sales funnel from scratch
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Could this be the most impactful Startup Ideas podcast episode? Jonathan Courtney walked through his $20 million funnel and exactly how you could do the same. I know that sounds kind of cheesy and tacky, but we talked about ways to 10x your conversion rate, and he just tells the secrets. This is incredible. One of my favorite episodes. You're going to love it. And it was a lot of fun.
you see this chalk okay i don't want to look at your rock climbing sweat for some reason this might be the most requested podcast oh no on the startup ideas podcast people want to know and understand funnels and how to build funnels we've got jonathan courtney uh we've got jay to the ice cream we've got Jay Ice Cream, Jice Cream, whatever you want to call him, the Prince of Ireland, the King of Berlin.
The Prince of Ireland, yeah.
The legend of Berghain. He's here. He's going to talk about funnels. We're back, baby.
Hello. Hey, man. Hey. Hey, audience. I'm very well prepared for this funnel chat, as you can see here. I've got my slides. and my thing to create the slides. So it's going to be fun. So I did say on the last episode that I was on that I would talk about how to basically kind of do a funnels 101 sort of session. So yeah, I mean, just maybe good to know upfront. I'm not like a funnel marketing teacher or something, So if anyone's like, oh, he doesn't teach it good, that's not actually my job. My job, I make funnels to make money for my own business and occasionally for other people's businesses. But I'm not a teacher of this topic. I just do it. So if there's... Maybe occasionally you'll have to just jump in with questions.
You also know about funnels, but maybe you can imagine yourself as the audience if you have things where you're like, that maybe wouldn't make sense to people. Yeah, I think that context is important. I don't have a funnel marketing course that you can buy from.
Perfect. I love it. I know you're not a funnel teacher. You're wearing a hat backwards. If you were a teacher, it would be four words.
Yeah, now I'll sell it to you.
Exactly. Okay, let's dive in.
Okay, so I think a lot of people don't really understand what funnels are. And I think also a lot of people shy away from the concept of funnels because they are not often used in, well, I think people mix up like websites and funnels. That's the first thing. So what is a funnel, first of all? Well, a funnel is really just a step-by-step process from turning someone from being a complete stranger or non-customer so it could be someone on your list so a complete stranger or a non-customer into a paying customer so that's what a funnel does different to a website a website is more like your brochure a website is more like here's all of this stuff that's going on okay so just to give you an example this is the our website so just a website is a place where there's just all of the stuff that you do it's just loads of It's almost like walking into a grocery store.
You don't exactly know exactly what to do, but it's a place for browsing. It's a place for just kind of getting a feel for a company. But it's not really a focused thing which is telling you, do this, then do this, then do this. It's not going to necessarily take you from being a stranger to a customer. It's really a brochure of stuff. So that's what a website is. So this is our website. I'm gonna use this as a comparison to what one of our funnels look like. Websites are what we call or what people in the kind of funnel world call shadow funnels. So website is a shadow funnel. It's almost just there to prove that you're actually a real company. And sometimes it's almost just there so you yourself can figure out what you do and just have like a home for your stuff.
but you actually can't reach the funnels from the website and you can't reach the website from the funnels. They're completely separate projects. They're completely separate URLs and they're actually living in their own separate worlds and like, project teams, concepts, all of that kind of stuff. So you can see here on the website, it looks nice. It's a nice looking website.
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