Jonathan Courtney

Early on in my company's history, I realized a lot of our audience is reading Daring Fireball, John Gruber's website. And so I just straight up paid for an ad on his blog and it got us a crap ton of traffic. So that was just like a paid way of doing it. A second example is...

Early on in my company's history, I realized a lot of our audience is reading Daring Fireball, John Gruber's website. And so I just straight up paid for an ad on his blog and it got us a crap ton of traffic. So that was just like a paid way of doing it. A second example is...

About six months ago, I reached out to a guy called Greg Eisenberg and I pitched him on an idea of me being an occasional host of this podcast. And that also generated a ton of leads for me. I don't post on any social media.

About six months ago, I reached out to a guy called Greg Eisenberg and I pitched him on an idea of me being an occasional host of this podcast. And that also generated a ton of leads for me. I don't post on any social media.

About six months ago, I reached out to a guy called Greg Eisenberg and I pitched him on an idea of me being an occasional host of this podcast. And that also generated a ton of leads for me. I don't post on any social media.

You see, I'm a disaster at social media, but I'm able to generate leads using a system like Dream 100, a system where I just look for who are essentially the people who are just already great at talking to the audience. People already like them. They're already like a face and a trusted person in those people's lives.

You see, I'm a disaster at social media, but I'm able to generate leads using a system like Dream 100, a system where I just look for who are essentially the people who are just already great at talking to the audience. People already like them. They're already like a face and a trusted person in those people's lives.

You see, I'm a disaster at social media, but I'm able to generate leads using a system like Dream 100, a system where I just look for who are essentially the people who are just already great at talking to the audience. People already like them. They're already like a face and a trusted person in those people's lives.

And can I just be a slug hanging on to the back of them and just somehow be exposed to their audience? So that's one really simple first step that you can do to start getting traffic to whatever it is you're doing. There's loads of steps and loads of ways you can do this wrong, but there's a strategy for reaching out to people. So that you don't fuck it up. And it's called a canvas strategy.

And can I just be a slug hanging on to the back of them and just somehow be exposed to their audience? So that's one really simple first step that you can do to start getting traffic to whatever it is you're doing. There's loads of steps and loads of ways you can do this wrong, but there's a strategy for reaching out to people. So that you don't fuck it up. And it's called a canvas strategy.

And can I just be a slug hanging on to the back of them and just somehow be exposed to their audience? So that's one really simple first step that you can do to start getting traffic to whatever it is you're doing. There's loads of steps and loads of ways you can do this wrong, but there's a strategy for reaching out to people. So that you don't fuck it up. And it's called a canvas strategy.

So once you have your list of people and you're like, okay, how do I actually reach out to people who are super busy already and already like don't need anything from a nobody like me? Usually that's what stops people because they're like, there's no point in me reaching out to Greg. Like he's already got a huge audience. There's really nothing I can do for him.

So once you have your list of people and you're like, okay, how do I actually reach out to people who are super busy already and already like don't need anything from a nobody like me? Usually that's what stops people because they're like, there's no point in me reaching out to Greg. Like he's already got a huge audience. There's really nothing I can do for him.

So once you have your list of people and you're like, okay, how do I actually reach out to people who are super busy already and already like don't need anything from a nobody like me? Usually that's what stops people because they're like, there's no point in me reaching out to Greg. Like he's already got a huge audience. There's really nothing I can do for him.

That's because you haven't really learned any strategies for reaching out to people. And my favorite one is called a canvas strategy. Google it. It's a thing that Ryan Holiday wrote. And the idea here is that it's a system that helps you figure out how to be helpful for people who are gatekeepers or above you in the sort of business hierarchy.

That's because you haven't really learned any strategies for reaching out to people. And my favorite one is called a canvas strategy. Google it. It's a thing that Ryan Holiday wrote. And the idea here is that it's a system that helps you figure out how to be helpful for people who are gatekeepers or above you in the sort of business hierarchy.

That's because you haven't really learned any strategies for reaching out to people. And my favorite one is called a canvas strategy. Google it. It's a thing that Ryan Holiday wrote. And the idea here is that it's a system that helps you figure out how to be helpful for people who are gatekeepers or above you in the sort of business hierarchy.

We did an entire episode on the Canvas strategy, Greg, at one point. So maybe it's worth just like linking to that. We actually did a full episode on it, you and I, sometime in the summer. But the idea here is Don't just reach out to Greg and be like, hey, can I come on your podcast?

We did an entire episode on the Canvas strategy, Greg, at one point. So maybe it's worth just like linking to that. We actually did a full episode on it, you and I, sometime in the summer. But the idea here is Don't just reach out to Greg and be like, hey, can I come on your podcast?

We did an entire episode on the Canvas strategy, Greg, at one point. So maybe it's worth just like linking to that. We actually did a full episode on it, you and I, sometime in the summer. But the idea here is Don't just reach out to Greg and be like, hey, can I come on your podcast?