Jonathan Courtney

Because Greg's going to be like, it's almost insulting to do that because he knows you just want to have access to his audience. But for example, what I did when I reached out to you, Greg, even though we already knew each other, I still took it seriously. I made like a pitch for why it would be worth your while having me on your podcast and

Because Greg's going to be like, it's almost insulting to do that because he knows you just want to have access to his audience. But for example, what I did when I reached out to you, Greg, even though we already knew each other, I still took it seriously. I made like a pitch for why it would be worth your while having me on your podcast and

Because Greg's going to be like, it's almost insulting to do that because he knows you just want to have access to his audience. But for example, what I did when I reached out to you, Greg, even though we already knew each other, I still took it seriously. I made like a pitch for why it would be worth your while having me on your podcast and

And I put effort into it, even though I could have been lazy and just said, how can I come on your podcast? It's like, it's almost insulting. So reaching out to people is an art. And we did an episode called Canvas Strategy. And I think you should just link to that. That is the art of reaching out to people, in my opinion.

And I put effort into it, even though I could have been lazy and just said, how can I come on your podcast? It's like, it's almost insulting. So reaching out to people is an art. And we did an episode called Canvas Strategy. And I think you should just link to that. That is the art of reaching out to people, in my opinion.

And I put effort into it, even though I could have been lazy and just said, how can I come on your podcast? It's like, it's almost insulting. So reaching out to people is an art. And we did an episode called Canvas Strategy. And I think you should just link to that. That is the art of reaching out to people, in my opinion.

Way more. So... probably that's actually a great question let me think so we've been around for 14 years 14 let me do a little bit of math this is actually a great question i've never thought about this so that's like i didn't know you could do math honestly i'm quite bad at math for being a ceo of a company i'd say not me personally but my business has made 50 to 60 million euro just from that

Way more. So... probably that's actually a great question let me think so we've been around for 14 years 14 let me do a little bit of math this is actually a great question i've never thought about this so that's like i didn't know you could do math honestly i'm quite bad at math for being a ceo of a company i'd say not me personally but my business has made 50 to 60 million euro just from that

Way more. So... probably that's actually a great question let me think so we've been around for 14 years 14 let me do a little bit of math this is actually a great question i've never thought about this so that's like i didn't know you could do math honestly i'm quite bad at math for being a ceo of a company i'd say not me personally but my business has made 50 to 60 million euro just from that

Oh, sorry. Dollars. Yeah. Well, then it's a little bit more. I'm trying to be accurate about it. No one's ever asked me that question. We've been around for 14 years.

Oh, sorry. Dollars. Yeah. Well, then it's a little bit more. I'm trying to be accurate about it. No one's ever asked me that question. We've been around for 14 years.

Oh, sorry. Dollars. Yeah. Well, then it's a little bit more. I'm trying to be accurate about it. No one's ever asked me that question. We've been around for 14 years.

Euros. Yeah. I'd say like conservatively, being really conservative, I'd say 40 to 50 million, because we also use ads and I can't 100% figure that out. But I'll give you one very clean and clear example. Jake Knapp, the guy who wrote the book Sprint, I reached out to him a couple of years ago. I talked about it in Canvas Strategy.

Euros. Yeah. I'd say like conservatively, being really conservative, I'd say 40 to 50 million, because we also use ads and I can't 100% figure that out. But I'll give you one very clean and clear example. Jake Knapp, the guy who wrote the book Sprint, I reached out to him a couple of years ago. I talked about it in Canvas Strategy.

Euros. Yeah. I'd say like conservatively, being really conservative, I'd say 40 to 50 million, because we also use ads and I can't 100% figure that out. But I'll give you one very clean and clear example. Jake Knapp, the guy who wrote the book Sprint, I reached out to him a couple of years ago. I talked about it in Canvas Strategy.

This one single connection, instead of me going on loads of podcasts and doing loads of things, I zeroed in on one person. I was like, Jake is talking to our audience. Our audience buys his book. That's one specific person who really is the perfect partner for AJ and Smart and nobody else.

This one single connection, instead of me going on loads of podcasts and doing loads of things, I zeroed in on one person. I was like, Jake is talking to our audience. Our audience buys his book. That's one specific person who really is the perfect partner for AJ and Smart and nobody else.

This one single connection, instead of me going on loads of podcasts and doing loads of things, I zeroed in on one person. I was like, Jake is talking to our audience. Our audience buys his book. That's one specific person who really is the perfect partner for AJ and Smart and nobody else.

I put all of my effort into that one person, into really trying to figure out how we could have a really good partnership for him as well. That created our entire training business, which now we're working with corporates all over the world since that book came out, basically. And just us training people on the design sprint has been responsible for tens of millions of dollars.

I put all of my effort into that one person, into really trying to figure out how we could have a really good partnership for him as well. That created our entire training business, which now we're working with corporates all over the world since that book came out, basically. And just us training people on the design sprint has been responsible for tens of millions of dollars.