Jonathan Courtney

And then you can figure out how you're going to convert them, which is another whole thing. But I do think you're right. If you can do both, it's even better. But I just think that discipline or knowing someone who can do it, knowing someone who can help you run these things and demystify it is great.

And then you can figure out how you're going to convert them, which is another whole thing. But I do think you're right. If you can do both, it's even better. But I just think that discipline or knowing someone who can do it, knowing someone who can help you run these things and demystify it is great.

And then you can figure out how you're going to convert them, which is another whole thing. But I do think you're right. If you can do both, it's even better. But I just think that discipline or knowing someone who can do it, knowing someone who can help you run these things and demystify it is great.

And becoming the type of person who can help other people do that, not huge startups, but small businesses. I think it's a no brainer.

And becoming the type of person who can help other people do that, not huge startups, but small businesses. I think it's a no brainer.

And becoming the type of person who can help other people do that, not huge startups, but small businesses. I think it's a no brainer.

Well, we definitely always... We think about it more like return on ad spent, essentially. So our ROAS. And we're aiming... We're basically aiming for... Okay, we spent... $1, we want to make $1.50 back, right? And we have our funnel laid out essentially in every step. So we'll have a funnel. We'll have like 12 steps, 12 different things that are going on.

Well, we definitely always... We think about it more like return on ad spent, essentially. So our ROAS. And we're aiming... We're basically aiming for... Okay, we spent... $1, we want to make $1.50 back, right? And we have our funnel laid out essentially in every step. So we'll have a funnel. We'll have like 12 steps, 12 different things that are going on.

Well, we definitely always... We think about it more like return on ad spent, essentially. So our ROAS. And we're aiming... We're basically aiming for... Okay, we spent... $1, we want to make $1.50 back, right? And we have our funnel laid out essentially in every step. So we'll have a funnel. We'll have like 12 steps, 12 different things that are going on.

And we're constantly, constantly tweaking it. So like our workshop or master funnel, which is our kind of most successful program, We have been tweaking and poking at this funnel to increase conversions for four years now, since November 2020. But it's not just landing page conversion rate. It's sales calls. It's tweaking the video on the second page. It's the survey. We're constantly tweaking it.

And we're constantly, constantly tweaking it. So like our workshop or master funnel, which is our kind of most successful program, We have been tweaking and poking at this funnel to increase conversions for four years now, since November 2020. But it's not just landing page conversion rate. It's sales calls. It's tweaking the video on the second page. It's the survey. We're constantly tweaking it.

And we're constantly, constantly tweaking it. So like our workshop or master funnel, which is our kind of most successful program, We have been tweaking and poking at this funnel to increase conversions for four years now, since November 2020. But it's not just landing page conversion rate. It's sales calls. It's tweaking the video on the second page. It's the survey. We're constantly tweaking it.

So the answer to the question is we obsess about it, but we don't obsess about it in the very beginning. We get the funnel out there. And then we can really quickly see which things are broken, which things make no sense. But yeah, a funnel from day one to day 100 usually looks pretty different. Or a landing page.

So the answer to the question is we obsess about it, but we don't obsess about it in the very beginning. We get the funnel out there. And then we can really quickly see which things are broken, which things make no sense. But yeah, a funnel from day one to day 100 usually looks pretty different. Or a landing page.

So the answer to the question is we obsess about it, but we don't obsess about it in the very beginning. We get the funnel out there. And then we can really quickly see which things are broken, which things make no sense. But yeah, a funnel from day one to day 100 usually looks pretty different. Or a landing page.

I'd love to do that if it's not too boring.

I'd love to do that if it's not too boring.

I'd love to do that if it's not too boring.

Okay.

Okay.