Jonathan Courtney

Okay.

I think when you're learning a new thing, when I'm learning a new thing, the best way for me to learn it is to have one very specific example thing that I can use as my like... I'm going to... It's like... I don't know if you're looking at a... I'm trying to think of a good analogy for this. Maybe I don't need an analogy.

I think when you're learning a new thing, when I'm learning a new thing, the best way for me to learn it is to have one very specific example thing that I can use as my like... I'm going to... It's like... I don't know if you're looking at a... I'm trying to think of a good analogy for this. Maybe I don't need an analogy.

I think when you're learning a new thing, when I'm learning a new thing, the best way for me to learn it is to have one very specific example thing that I can use as my like... I'm going to... It's like... I don't know if you're looking at a... I'm trying to think of a good analogy for this. Maybe I don't need an analogy.

When I got into funnels, the best way for me to learn funnels was finding someone else's funnel I really liked and funnel hacking it. Essentially... signing up to every single part of it, screenshotting every single page, looking at all the emails, screenshotting all those, printing out the entire thing, laying it all out and trying to understand what the hell is going on here.

When I got into funnels, the best way for me to learn funnels was finding someone else's funnel I really liked and funnel hacking it. Essentially... signing up to every single part of it, screenshotting every single page, looking at all the emails, screenshotting all those, printing out the entire thing, laying it all out and trying to understand what the hell is going on here.

When I got into funnels, the best way for me to learn funnels was finding someone else's funnel I really liked and funnel hacking it. Essentially... signing up to every single part of it, screenshotting every single page, looking at all the emails, screenshotting all those, printing out the entire thing, laying it all out and trying to understand what the hell is going on here.

Like, why is this happening? And then this happening and then this happening. So for me, one of the first types of funnels that I got really interested in was called a VSL funnel, which is a video sales letter funnel. And it has, um, I'll just draw the thing. I'm going to draw like the basics of this funnel. So this funnel for us.

Like, why is this happening? And then this happening and then this happening. So for me, one of the first types of funnels that I got really interested in was called a VSL funnel, which is a video sales letter funnel. And it has, um, I'll just draw the thing. I'm going to draw like the basics of this funnel. So this funnel for us.

Like, why is this happening? And then this happening and then this happening. So for me, one of the first types of funnels that I got really interested in was called a VSL funnel, which is a video sales letter funnel. And it has, um, I'll just draw the thing. I'm going to draw like the basics of this funnel. So this funnel for us.

So this is cheesy, but we go to this very cheesy but fun event called Funnel Hacking Live, which I've told people about before. And this year, I hope I'm not over. I hope it actually happens or else this will be kind of embarrassing. But we're picking up an award for having our first $10 million funnel. And so I'll draw out our $10 million funnel.

So this is cheesy, but we go to this very cheesy but fun event called Funnel Hacking Live, which I've told people about before. And this year, I hope I'm not over. I hope it actually happens or else this will be kind of embarrassing. But we're picking up an award for having our first $10 million funnel. And so I'll draw out our $10 million funnel.

So this is cheesy, but we go to this very cheesy but fun event called Funnel Hacking Live, which I've told people about before. And this year, I hope I'm not over. I hope it actually happens or else this will be kind of embarrassing. But we're picking up an award for having our first $10 million funnel. And so I'll draw out our $10 million funnel.

I'll try to describe it. I'll draw the main funnel. The first page you create is called an opt-in page. So this is basically a page that offers someone who is interested in the topic something. And in a VSL funnel, that something is a free training video. So let's say for us, we want to sell a $7,500 facilitation program, which is like a combination of self-paced videos and actual live coaching.

I'll try to describe it. I'll draw the main funnel. The first page you create is called an opt-in page. So this is basically a page that offers someone who is interested in the topic something. And in a VSL funnel, that something is a free training video. So let's say for us, we want to sell a $7,500 facilitation program, which is like a combination of self-paced videos and actual live coaching.

I'll try to describe it. I'll draw the main funnel. The first page you create is called an opt-in page. So this is basically a page that offers someone who is interested in the topic something. And in a VSL funnel, that something is a free training video. So let's say for us, we want to sell a $7,500 facilitation program, which is like a combination of self-paced videos and actual live coaching.

So we want to sell that. And so what we offer them, we don't sell them that first. We don't even tell them about that first. Our Facebook ad is selling a one hour free training, which teaches you the basics of facilitation. And so our opt-in page is to sell that free training, nothing else. And so our opt-in page leads to a video and

So we want to sell that. And so what we offer them, we don't sell them that first. We don't even tell them about that first. Our Facebook ad is selling a one hour free training, which teaches you the basics of facilitation. And so our opt-in page is to sell that free training, nothing else. And so our opt-in page leads to a video and

So we want to sell that. And so what we offer them, we don't sell them that first. We don't even tell them about that first. Our Facebook ad is selling a one hour free training, which teaches you the basics of facilitation. And so our opt-in page is to sell that free training, nothing else. And so our opt-in page leads to a video and

So the way you talk about it in marketing is you're always selling the thing that sells the thing. I wish I could remember the name of the guy who said that. Steve Larson, I think. So your Facebook ad is selling the opt-in page. Your opt in page is selling watching the video. And I'll tell you as you go.