Jonathan Courtney

So the way you talk about it in marketing is you're always selling the thing that sells the thing. I wish I could remember the name of the guy who said that. Steve Larson, I think. So your Facebook ad is selling the opt-in page. Your opt in page is selling watching the video. And I'll tell you as you go.

So the way you talk about it in marketing is you're always selling the thing that sells the thing. I wish I could remember the name of the guy who said that. Steve Larson, I think. So your Facebook ad is selling the opt-in page. Your opt in page is selling watching the video. And I'll tell you as you go.

But you're basically right now, all you're focused on is selling the idea of watching this video because people can get free stuff online all the time. All of YouTube is free. Why the hell should you give your email address and sit down and watch this particular video? So you do have to sell

But you're basically right now, all you're focused on is selling the idea of watching this video because people can get free stuff online all the time. All of YouTube is free. Why the hell should you give your email address and sit down and watch this particular video? So you do have to sell

But you're basically right now, all you're focused on is selling the idea of watching this video because people can get free stuff online all the time. All of YouTube is free. Why the hell should you give your email address and sit down and watch this particular video? So you do have to sell

watching this video basically um because in in the end someone being trained by you on a small level is an ad it's a pitch essentially because they're getting a sense of what it's like to be trained by you so there's an opt-in page which which basically tells them that they can get this free it can be also a downloadable it can be a lead magnet it can be like a pdf

watching this video basically um because in in the end someone being trained by you on a small level is an ad it's a pitch essentially because they're getting a sense of what it's like to be trained by you so there's an opt-in page which which basically tells them that they can get this free it can be also a downloadable it can be a lead magnet it can be like a pdf

watching this video basically um because in in the end someone being trained by you on a small level is an ad it's a pitch essentially because they're getting a sense of what it's like to be trained by you so there's an opt-in page which which basically tells them that they can get this free it can be also a downloadable it can be a lead magnet it can be like a pdf

We're doing a new one soon, which is like a list of different exercises and that kind of stuff. Like we have this, this is actually one version of it here. I'm holding it up to the screen. It's a book, a physical book called meetings that we're going to be using as a lead magnet that will actually ship to you. It doesn't matter.

We're doing a new one soon, which is like a list of different exercises and that kind of stuff. Like we have this, this is actually one version of it here. I'm holding it up to the screen. It's a book, a physical book called meetings that we're going to be using as a lead magnet that will actually ship to you. It doesn't matter.

We're doing a new one soon, which is like a list of different exercises and that kind of stuff. Like we have this, this is actually one version of it here. I'm holding it up to the screen. It's a book, a physical book called meetings that we're going to be using as a lead magnet that will actually ship to you. It doesn't matter.

The opt-in page is about getting your email address and ideally getting your attention on something. And so the next page, so the first page, we build these on either Framer or ClickFunnels. So Framer is when we want to have something that looks nice.

The opt-in page is about getting your email address and ideally getting your attention on something. And so the next page, so the first page, we build these on either Framer or ClickFunnels. So Framer is when we want to have something that looks nice.

The opt-in page is about getting your email address and ideally getting your attention on something. And so the next page, so the first page, we build these on either Framer or ClickFunnels. So Framer is when we want to have something that looks nice.

And ClickFunnels is when a random person at AJ and Smart, including me, who doesn't want to figure out how to use Framer properly, just needs to test some Facebook ads. So I don't have any affiliation with ClickFunnels, but that's like what we use for a lot of our funnels. So I'll make an opt-in page. And how do I figure out how that opt-in page should look?

And ClickFunnels is when a random person at AJ and Smart, including me, who doesn't want to figure out how to use Framer properly, just needs to test some Facebook ads. So I don't have any affiliation with ClickFunnels, but that's like what we use for a lot of our funnels. So I'll make an opt-in page. And how do I figure out how that opt-in page should look?

And ClickFunnels is when a random person at AJ and Smart, including me, who doesn't want to figure out how to use Framer properly, just needs to test some Facebook ads. So I don't have any affiliation with ClickFunnels, but that's like what we use for a lot of our funnels. So I'll make an opt-in page. And how do I figure out how that opt-in page should look?

I look at other people's opt-in pages, right? That's how I do it. Then the next page is the video. The video is like a training based off the book, which is called Expert Secrets from Russell Brunson. I know people think he's cheesy. I don't care. I think that book is really good. And I use 50% of the format of that book to do the training.

I look at other people's opt-in pages, right? That's how I do it. Then the next page is the video. The video is like a training based off the book, which is called Expert Secrets from Russell Brunson. I know people think he's cheesy. I don't care. I think that book is really good. And I use 50% of the format of that book to do the training.

I look at other people's opt-in pages, right? That's how I do it. Then the next page is the video. The video is like a training based off the book, which is called Expert Secrets from Russell Brunson. I know people think he's cheesy. I don't care. I think that book is really good. And I use 50% of the format of that book to do the training.