Jonathan Courtney

Yeah, exactly.

I would say, uh, I'm targeting people of the XYZ community.

I would say, uh, I'm targeting people of the XYZ community.

I would say, uh, I'm targeting people of the XYZ community.

Of the climbing community, of the anti-smartphone community, of the, you know...

Of the climbing community, of the anti-smartphone community, of the, you know...

Of the climbing community, of the anti-smartphone community, of the, you know...

keto diet diet community yeah i think those are the strongest and those unsocial just do the best because people people people see that content and you know half the people are more than half the people are like this doesn't pertain to me but the people who are into keto are like really into keto and then once you you know what once you

keto diet diet community yeah i think those are the strongest and those unsocial just do the best because people people people see that content and you know half the people are more than half the people are like this doesn't pertain to me but the people who are into keto are like really into keto and then once you you know what once you

keto diet diet community yeah i think those are the strongest and those unsocial just do the best because people people people see that content and you know half the people are more than half the people are like this doesn't pertain to me but the people who are into keto are like really into keto and then once you you know what once you

you build this faceless YouTube channel or it could be on other platforms too. It could be on Instagram, whatever. Once you have that audience and now you're like one of the de facto places where that community is getting content, then that's when you can build like a set of products and services for that audience.

you build this faceless YouTube channel or it could be on other platforms too. It could be on Instagram, whatever. Once you have that audience and now you're like one of the de facto places where that community is getting content, then that's when you can build like a set of products and services for that audience.

you build this faceless YouTube channel or it could be on other platforms too. It could be on Instagram, whatever. Once you have that audience and now you're like one of the de facto places where that community is getting content, then that's when you can build like a set of products and services for that audience.

And the reason like I love starting at audience first is now you understand that audience better than anyone. Because when you're optimizing scripts, And you're optimizing titles and you're optimizing thumbnails. And the difference between one word is the difference if your video pops that day or goes nowhere. And that's like the YouTube algorithm.

And the reason like I love starting at audience first is now you understand that audience better than anyone. Because when you're optimizing scripts, And you're optimizing titles and you're optimizing thumbnails. And the difference between one word is the difference if your video pops that day or goes nowhere. And that's like the YouTube algorithm.

And the reason like I love starting at audience first is now you understand that audience better than anyone. Because when you're optimizing scripts, And you're optimizing titles and you're optimizing thumbnails. And the difference between one word is the difference if your video pops that day or goes nowhere. And that's like the YouTube algorithm.

I've had videos that just changing a word to a number is the difference between 40,000 views and 400 views. And that's just the reality. That's just the reality. And especially if you're relying on this for income, if that's the difference between $40 a day or $4 a day, sorry, and $400 a day or $4,000 a day, like you're going to pay attention to what this audience clicks.

I've had videos that just changing a word to a number is the difference between 40,000 views and 400 views. And that's just the reality. That's just the reality. And especially if you're relying on this for income, if that's the difference between $40 a day or $4 a day, sorry, and $400 a day or $4,000 a day, like you're going to pay attention to what this audience clicks.

I've had videos that just changing a word to a number is the difference between 40,000 views and 400 views. And that's just the reality. That's just the reality. And especially if you're relying on this for income, if that's the difference between $40 a day or $4 a day, sorry, and $400 a day or $4,000 a day, like you're going to pay attention to what this audience clicks.

And it's not just like the clickbait. It's also the retention. What is going to retain these people? So that's why I think doing a faceless channel in a particular niche, great way to get started if you want to start a business.