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Jonathan Courtney

๐Ÿ‘ค Speaker
4547 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
Sales funnels for Beginners

All right, let's see. Will I give you a feeling for this one funnel about how much it cost, how much it made, this kind of thing? So we spent 74... It's Euro. We spent $80,000 on ads in... What month is this? In June? June. So this is just a June page that's open right now. $80,000 in June on Facebook ads, $6,000 in June on Google and YouTube ads. So total ads, oh yeah, sorry, total ad spend.

The Startup Ideas Podcast
Sales funnels for Beginners

So total ad spend between Facebook and Google, a 79,000 euro, $86,000. then total cash collected was 200 and set, uh, 200 and S oh yeah. Total revenue was $252,000. So, and that's like two thousand, 270,000. Yeah. $270,000, 252,000 Euro. This is getting confusing. I apologize. But our return on investment on Facebook ads and Google ads was 318%. So that's an example.

The Startup Ideas Podcast
Sales funnels for Beginners

So total ad spend between Facebook and Google, a 79,000 euro, $86,000. then total cash collected was 200 and set, uh, 200 and S oh yeah. Total revenue was $252,000. So, and that's like two thousand, 270,000. Yeah. $270,000, 252,000 Euro. This is getting confusing. I apologize. But our return on investment on Facebook ads and Google ads was 318%. So that's an example.

The Startup Ideas Podcast
Sales funnels for Beginners

So total ad spend between Facebook and Google, a 79,000 euro, $86,000. then total cash collected was 200 and set, uh, 200 and S oh yeah. Total revenue was $252,000. So, and that's like two thousand, 270,000. Yeah. $270,000, 252,000 Euro. This is getting confusing. I apologize. But our return on investment on Facebook ads and Google ads was 318%. So that's an example.

The Startup Ideas Podcast
Sales funnels for Beginners

And you can see how many calls booked. We had 339 call bookings. Only 273 of those people turned up because obviously not everyone turns up. And we sold 65 units of Workshopper Master. That's an example of this particular funnel running. And this has been going for four and a half, well, whatever since November 2020 is. So yeah, that's that funnel.

The Startup Ideas Podcast
Sales funnels for Beginners

And you can see how many calls booked. We had 339 call bookings. Only 273 of those people turned up because obviously not everyone turns up. And we sold 65 units of Workshopper Master. That's an example of this particular funnel running. And this has been going for four and a half, well, whatever since November 2020 is. So yeah, that's that funnel.

The Startup Ideas Podcast
Sales funnels for Beginners

And you can see how many calls booked. We had 339 call bookings. Only 273 of those people turned up because obviously not everyone turns up. And we sold 65 units of Workshopper Master. That's an example of this particular funnel running. And this has been going for four and a half, well, whatever since November 2020 is. So yeah, that's that funnel.

The Startup Ideas Podcast
Sales funnels for Beginners

Four years. Okay. Facebook and Google ads, which then lead to an opt-in page, which then leads to a video, which then leads to a Calendly, which then leads to the team taking call bookings. If you want to see this funnel working, you can, but please don't book. I will ask your audience to not book calls. I'm just wondering, should I do this to my team?

The Startup Ideas Podcast
Sales funnels for Beginners

Four years. Okay. Facebook and Google ads, which then lead to an opt-in page, which then leads to a video, which then leads to a Calendly, which then leads to the team taking call bookings. If you want to see this funnel working, you can, but please don't book. I will ask your audience to not book calls. I'm just wondering, should I do this to my team?

The Startup Ideas Podcast
Sales funnels for Beginners

Four years. Okay. Facebook and Google ads, which then lead to an opt-in page, which then leads to a video, which then leads to a Calendly, which then leads to the team taking call bookings. If you want to see this funnel working, you can, but please don't book. I will ask your audience to not book calls. I'm just wondering, should I do this to my team?

The Startup Ideas Podcast
Sales funnels for Beginners

Because actually every time they click on the ad, we're going to get charged. No, I'm actually... If you know, you know. If you know how to do this, you know how to do it. But please don't do the call booking part of this because that will cost my team a lot of time and money if you cancel. But yeah, we have multiple funnels like this. We also have a book funnel that's running.

The Startup Ideas Podcast
Sales funnels for Beginners

Because actually every time they click on the ad, we're going to get charged. No, I'm actually... If you know, you know. If you know how to do this, you know how to do it. But please don't do the call booking part of this because that will cost my team a lot of time and money if you cancel. But yeah, we have multiple funnels like this. We also have a book funnel that's running.

The Startup Ideas Podcast
Sales funnels for Beginners

Because actually every time they click on the ad, we're going to get charged. No, I'm actually... If you know, you know. If you know how to do this, you know how to do it. But please don't do the call booking part of this because that will cost my team a lot of time and money if you cancel. But yeah, we have multiple funnels like this. We also have a book funnel that's running.

The Startup Ideas Podcast
Sales funnels for Beginners

This one I can actually show you or your team can look at. If you search for the Workshopper Playbook and you go to workshopperplaybook.com. This is the same thing, except instead of a free training, you can get either a free Kindle version of the book, or you can get a digital and physical copy of the book. We make zero, actually we lose money at this step.

The Startup Ideas Podcast
Sales funnels for Beginners

This one I can actually show you or your team can look at. If you search for the Workshopper Playbook and you go to workshopperplaybook.com. This is the same thing, except instead of a free training, you can get either a free Kindle version of the book, or you can get a digital and physical copy of the book. We make zero, actually we lose money at this step.

The Startup Ideas Podcast
Sales funnels for Beginners

This one I can actually show you or your team can look at. If you search for the Workshopper Playbook and you go to workshopperplaybook.com. This is the same thing, except instead of a free training, you can get either a free Kindle version of the book, or you can get a digital and physical copy of the book. We make zero, actually we lose money at this step.

The Startup Ideas Podcast
Sales funnels for Beginners

But we want you to give us your email address and your details because then we can bring you into other parts of the funnel. And we'll often use this as like the front end of the funnel because Facebook ads, when you're holding something physical like a book, work really well. And so this is one of our funnels that has been probably the most successful one we've ever made. And this book...

The Startup Ideas Podcast
Sales funnels for Beginners

But we want you to give us your email address and your details because then we can bring you into other parts of the funnel. And we'll often use this as like the front end of the funnel because Facebook ads, when you're holding something physical like a book, work really well. And so this is one of our funnels that has been probably the most successful one we've ever made. And this book...

The Startup Ideas Podcast
Sales funnels for Beginners

But we want you to give us your email address and your details because then we can bring you into other parts of the funnel. And we'll often use this as like the front end of the funnel because Facebook ads, when you're holding something physical like a book, work really well. And so this is one of our funnels that has been probably the most successful one we've ever made. And this book...

The Startup Ideas Podcast
Sales funnels for Beginners

obviously isn't the best book ever. It was supposed to just be a little PDF lead magnet that I created in the space of one week or less. But in the end, it was like, oh, this lead magnet's getting so big, we can use it as a book funnel. But yeah, so ads to book funnel to getting the email address and then into some sort of campaign later, like our Black Friday campaign for this year.