Jonathan Courtney

obviously isn't the best book ever. It was supposed to just be a little PDF lead magnet that I created in the space of one week or less. But in the end, it was like, oh, this lead magnet's getting so big, we can use it as a book funnel. But yeah, so ads to book funnel to getting the email address and then into some sort of campaign later, like our Black Friday campaign for this year.

obviously isn't the best book ever. It was supposed to just be a little PDF lead magnet that I created in the space of one week or less. But in the end, it was like, oh, this lead magnet's getting so big, we can use it as a book funnel. But yeah, so ads to book funnel to getting the email address and then into some sort of campaign later, like our Black Friday campaign for this year.

So we'll take those leads which have not been monetized yet and we'll bring them into our Black Friday campaign. We'll figure out what we want to sell or what we want to do. But yeah, that's and all of that is Facebook ads, basically.

So we'll take those leads which have not been monetized yet and we'll bring them into our Black Friday campaign. We'll figure out what we want to sell or what we want to do. But yeah, that's and all of that is Facebook ads, basically.

So we'll take those leads which have not been monetized yet and we'll bring them into our Black Friday campaign. We'll figure out what we want to sell or what we want to do. But yeah, that's and all of that is Facebook ads, basically.

For us, this is straight up hardcore email marketing. We start telling people, anybody who's come through any of our funnels but hasn't bought anything yet, we'll start sending them emails. We'll create a sale. We'll create a sale page using ClickFunnels. And anybody who hasn't bought anything yet will get pushed towards that sales page using emails.

For us, this is straight up hardcore email marketing. We start telling people, anybody who's come through any of our funnels but hasn't bought anything yet, we'll start sending them emails. We'll create a sale. We'll create a sale page using ClickFunnels. And anybody who hasn't bought anything yet will get pushed towards that sales page using emails.

For us, this is straight up hardcore email marketing. We start telling people, anybody who's come through any of our funnels but hasn't bought anything yet, we'll start sending them emails. We'll create a sale. We'll create a sale page using ClickFunnels. And anybody who hasn't bought anything yet will get pushed towards that sales page using emails.

And we'll be using ConvertKit to figure out who's done what. And dude, we send a lot of emails. We're famous for that. Get a lot of unsubscribes as well.

And we'll be using ConvertKit to figure out who's done what. And dude, we send a lot of emails. We're famous for that. Get a lot of unsubscribes as well.

And we'll be using ConvertKit to figure out who's done what. And dude, we send a lot of emails. We're famous for that. Get a lot of unsubscribes as well.

unsubscribes and should you feel bad about them we tried to clean out our um list during these campaigns so during black friday summer sale prime day and a back to school sale um we're not emailing every single person on our list so we have 130 000 people on our list today although we don't do many list building activities outside of running facebook ads um

unsubscribes and should you feel bad about them we tried to clean out our um list during these campaigns so during black friday summer sale prime day and a back to school sale um we're not emailing every single person on our list so we have 130 000 people on our list today although we don't do many list building activities outside of running facebook ads um

unsubscribes and should you feel bad about them we tried to clean out our um list during these campaigns so during black friday summer sale prime day and a back to school sale um we're not emailing every single person on our list so we have 130 000 people on our list today although we don't do many list building activities outside of running facebook ads um

we will find a cohort or a segment of that email list and we'll use that. But generally, I mean, we're threading a thin line between sending too much, getting too many unsubscribed. We're always testing that. But we have a lot of data from the last 16 or 14 years on doing this now. So I think we've got a good... Your question is, how do we think about it?

we will find a cohort or a segment of that email list and we'll use that. But generally, I mean, we're threading a thin line between sending too much, getting too many unsubscribed. We're always testing that. But we have a lot of data from the last 16 or 14 years on doing this now. So I think we've got a good... Your question is, how do we think about it?

we will find a cohort or a segment of that email list and we'll use that. But generally, I mean, we're threading a thin line between sending too much, getting too many unsubscribed. We're always testing that. But we have a lot of data from the last 16 or 14 years on doing this now. So I think we've got a good... Your question is, how do we think about it?

We try to make the most sales with the least amount of unsubscribes. But we're also okay if people opt themselves out of what we're selling as well. Because there are people who probably just never want to buy anything that we have. And then they can just continue consuming our free content on YouTube. And that's also fine with us.

We try to make the most sales with the least amount of unsubscribes. But we're also okay if people opt themselves out of what we're selling as well. Because there are people who probably just never want to buy anything that we have. And then they can just continue consuming our free content on YouTube. And that's also fine with us.

We try to make the most sales with the least amount of unsubscribes. But we're also okay if people opt themselves out of what we're selling as well. Because there are people who probably just never want to buy anything that we have. And then they can just continue consuming our free content on YouTube. And that's also fine with us.