Making an Entire Year's Revenue on Black Friday WEEK
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Why can Black Friday week make an entire year's revenue for some companies?
There's a little known secret that a lot of SaaS companies, a lot of e-commerce companies make the majority of their revenue in just one week. That's Black Friday week. But how do you actually implement a Black Friday campaign that's going to get you paid? Well, today we go through all the techniques to do so. We share all of that with you. We share examples. And by the end of this episode, you will be a Black Friday expert. I actually recorded this episode a year ago and I wanted to put it live again because not that many people watched it a year ago. But I think it's one of the most impactful videos to understand how to sell to customers during Black Friday and also just how to sell them in general.
So enjoy this episode. It's with one of my friends, Jonathan Courtney. Much love by the pod. So enjoy, like, and comment for more. Jay Ice Cream, what is this episode about?
So it is, as of recording this, it is Black Friday week. It is one of the biggest weeks of the year in terms of sales for e-commerce companies, for product companies, for info product companies. We are running multiple Black Friday sales for companies this week. And I thought, what I've been surprised about is that a lot of companies who sell things, not just services, but a lot of people who sell products, Don't take part in Black Friday. And if they do, they don't really understand the different types of deals and different types of sales they can do. And so I thought it would be cool to look at some really cool examples of sales that are running right now as this week goes on. And look at the different ways you can run Black Friday sales, but also any type of sale.
It's not just, oh, I'm going to do a discount. That's like really low level running a sale campaign thing. Just to give you a feeling, like a company that's making, let's say, 500k a month or 200k a month could make one to two million dollars in just this week. And a company that's making like $10 million per month or $20 million per month could make all of their yearly revenue combined in just this one week as well. And a lot of people don't understand that. Sometimes I talk to entrepreneurs and they're like... I don't want to take part in that. I don't want to take part in... It's too... We're a prestigious brand and we want to stay away from that kind of stuff. And I'm like, let me show you all the prestigious brands that are more prestigious than you running sales like this.
And you just don't understand how to actually do it in a way that's maybe on brand. So I think a lot of people are... Not thinking about Black Friday as a sales opportunity and people who do think of it as a sales opportunity often completely flub it because they don't know the different types of sales that they can do. We run a Black Friday sale every year. We run Black Friday sales for our customers and they make millions of dollars. And I think we can show you I'd like to show you some of my favorite examples that are out there right now and teach people a few things they can learn for their own things that they're selling. That's my idea for today anyway.
So a few things. Number one, I like the way you say prestigious.
What do I say? Prestigious?
You say prestigious?
Do I say prestigious or do I say prestigious? Prestigious.
No, no, you say prestigious. Let the record show that you say prestigious. That's number one. Number two, you said the word flub. Flub. Which I thought was an incredible word. Flubby. Write flub in the comments if you agree with me. Hashtag flub. And number three, I think, you know the saying, if you make it in New York, you can make it anywhere?
Yes.
Well... I think if you can do a great Black Friday sale, you could sell anything on the internet. So I'm excited to dive in with you.
I have an alternative way of saying that. If you can do a great Black Friday sale, you can literally fuck up everything for the rest of the year and still have a great year. There we go. You could have your worst year ever full of the worst strategic business decisions and still nail Black Friday and still make it all back.
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