Jonathan Swanson

So my first job out of school was working at the White House and I worked for the president's top economic advisor.

And I got to walk in the West Wing every morning, which was cool life experience.

And I sat next to the president's executive assistants.

And as you might imagine, the executive assistants to the president are really freaking good.

And it set my bar crazy high for what this client-EA partnership could look like.

And so when I left the White House to start my first company,

I asked myself the question, what if I had an assistant or a team of assistants that was as good as the president's?

Obviously, I'm not going to become president, but what else could I accomplish if I had that sort of support?

And so I hired my first assistant that way and then set out on a journey to build the best team I could to see how it changed my life.

I mean, it's insane.

The president has multiple assistants, as you might imagine.

There's actually an entire department called Advance that plans every minute of the president's life.

for months in advance.

And so if he's going to be in Brazil in three months, there's people deployed months in advance to go scope, prepare everything.

And, you know, I think there's just kind of the level of optimization, which is one thing.

But the thing that really struck me sitting next to the president's assistants is seeing the relationship they had.

It wasn't just saving him time or doing tasks for him.

At the end of the day, he would sit down, lean back in his chair,

and be like, what happened?

And he would talk to his assistant.