Jonathan Swanson

They're all in with a full-time person.

And you look at the clients we work with, the ones who have really transformed their life, they're working with the same person for many years.

And that person becomes their second brain, knows them like a little sister.

That's how I think of my assistant I've worked with the longest.

She knows everything about me.

And that takes this long-term commitment.

It's like getting married but only going on a couple dates.

You know, the marriage and I think all good things, wealth, relationships, they compound.

And the power of compounding is it gets better and better gradually over time.

And that's true with an assistant.

The more you do, the deeper and better it gets.

Yeah, I mean, if you have the budget for both, that's the best.

You have someone in person for arms and legs and to run around and help you and someone in the cloud who's virtual.

Typically, someone who's virtual is less expensive.

You know, in Athena, our assistants are based in the Philippines or Kenya, where you have great talent at more affordable rates.

And in person, you know, if you're in New York or SF or Austin, it's just going to be more expensive.

So I recommend people start virtual, and then as you have resources, you can do more.

The team and I were just joking, there's these humanoid robots that are now getting closer, and some of them are tele-operated.

And we're like, we're not far away from you being able to have a robot in your house

that your virtual assistant can actually tele-operate.