Jonathan Swanson

It's really like a caretaker job.

And for them, they get to take care of someone else.

And that feels good.

And you have to delegate in order to give them support.

that opportunity.

The other blockers, I call it selfishness, which is just not opening up your life enough.

If you don't give access, your assistant can't really help you.

If you don't have access to your inbox, your calendar, the other parts of your life, they have to have the context to really get in.

And then you have to be willing to give them lots of hard, sometimes uncomfortable feedback.

Like, hey, I liked how you did this.

Oh, I wish you could have done that better.

And giving really detailed

continual feedback is something only top 1% delegators do.

Most people struggle because it takes extra work and you have to be willing to make someone feel a little bit uncomfortable.

So you have to learn how to give that hard feedback in a way that's encouraging, supportive.

And then the last blocker for most people is just a lack of commitment.

They will try it for a month or try it part-time.

I've never seen that really work to get ultimate leverage.

The people who get the most leverage are going all in.

They're doing it for a decade.