Jonathan Webb

I was drawn in on what felt like a weirdly deep human level.

And it wasn't just me.

Based on new results from the polling company YouGov, literally millions of Australians watched that rocket take off, live.

And that's not all that they discovered in the survey.

Turns out Aussies love space.

And today I'm finding out just how much we love it and what exactly we want out of it.

This is Lab Notes from ABC Radio National.

I'm Jonathan Webb.

And today I'm joined by Brooke Schlesinger, who's an Associate Director of Custom Research at YouGov Australia.

Hi, Brooke.

Tell me where this idea started.

Why did you decide to survey Australians about Artemis II?

Yeah, interesting.

One in six Australians you found watched it live?

It's almost like the Matildas World Cup final, right?

We watched something all together for once.

Do you think that's really what drove so many people to tune in, or was it good timing coming on the day before a long weekend?

That's interesting.

And the generational thing is interesting, too, because you're right.

For Zoomers and millennials...