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The Science Show

Lab Notes: Aussies loved Artemis II — and they want more

23 Apr 2026

Transcription

Chapter 1: What sparked Australia's interest in the Artemis II mission?

1.246 - 11.015 David Maher

I'm David Maher, host of Late Night Live on Radio National, where nothing's off limits.

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11.035 - 14.138 Brooke Schlesinger

You know, part of being an adult is dealing with discomfort.

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14.298 - 30.493 David Maher

We gather the sharpest minds around to hash over what's shaping this crazy world. Both the Republican Party and the Democratic Party succumbed to big money. Late Night Live, four new shows a week on ABC Listen or wherever you get your podcasts.

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35.806 - 43.858 Unknown

and liftoff. The crew of Artemis II now bound for the moon. Humanity's next great voyage begins.

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43.957 - 56.66 Jonathan Webb

I don't know about you, but I was glued to the Artemis II mission, and I don't think it was just for professional reasons. I was drawn in on what felt like a weirdly deep human level.

Chapter 2: What were the findings of the YouGov survey on Australians' views of space exploration?

57.1 - 87.206 Jonathan Webb

And it wasn't just me. Based on new results from the polling company YouGov, literally millions of Australians watched that rocket take off, live. And that's not all that they discovered in the survey. Turns out Aussies love space. And today I'm finding out just how much we love it and what exactly we want out of it. This is Lab Notes from ABC Radio National. I'm Jonathan Webb.

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87.226 - 93.494 Jonathan Webb

And today I'm joined by Brooke Schlesinger, who's an Associate Director of Custom Research at YouGov Australia. Hi, Brooke.

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93.995 - 94.536 Brooke Schlesinger

Hi, Jonathan.

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Chapter 3: How did different generations engage with the Artemis II launch?

94.576 - 95.597 Brooke Schlesinger

Thank you for having me.

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96.168 - 102.094 Jonathan Webb

Tell me where this idea started. Why did you decide to survey Australians about Artemis II?

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102.563 - 129.128 Brooke Schlesinger

Yeah, so it started in the days before the Artemis II launch. I was looking for any research on what Australians' collective sentiment was towards space exploration at large and the upcoming mission at the time. And I really couldn't find anything that was really contemporary and representative of Australians at large. So I set out with my team at YouGov to research

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129.108 - 144.588 Brooke Schlesinger

do a survey of over 1,000 Australian adults. We launched the survey on the morning after the launch, actually, and we explored how they engaged with the launch. So if they watched live, if they watched afterwards, if they didn't watch at all.

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Chapter 4: What factors influenced the high viewership of the Artemis II launch?

145.449 - 155.082 Brooke Schlesinger

But also, as you said, their broader beliefs about the significance of space exploration and the key space-related milestones that they hope to see achieved in their lifetimes.

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155.062 - 159.326 Jonathan Webb

Yeah, interesting. One in six Australians you found watched it live?

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159.667 - 182.47 Brooke Schlesinger

Exactly. So about 16% of Australian adults said that they watched the launch live. When you actually calculate those that watched footage after as well, it's over half, 54% of Australian adults said that they either watched the launch after the fact or live, which is pretty astounding to see that there is still some semblance of a collective media viewing culture today.

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182.45 - 187.436 Jonathan Webb

It's almost like the Matildas World Cup final, right? We watched something all together for once.

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187.817 - 202.095 Brooke Schlesinger

Exactly. And I didn't test this specific point necessarily in the research, but I think it may speak to a need or a drive for perhaps more positive stories that we can rally around.

Chapter 5: What do Australians believe about investment in space programs?

202.362 - 210.492 Jonathan Webb

Do you think that's really what drove so many people to tune in, or was it good timing coming on the day before a long weekend?

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210.792 - 222.307 Brooke Schlesinger

I think there's probably a multitude of factors. I will say that, though, when we look at the viewership data, self-reported viewership data, we see that Gen Z really over-indexes, as do millennials.

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222.587 - 223.408 Jonathan Webb

That's interesting.

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223.709 - 234.904 Brooke Schlesinger

One of my hypotheses there is that, well, for my generation and the generation younger, this is one of the first major, perhaps, space moments for us.

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235.585 - 253.464 Jonathan Webb

And the generational thing is interesting, too, because you're right. For Zoomers and millennials... They've grown up mostly since the shuttle era, the Apollo era, feels like ancient history. There was a huge amount of excitement we saw when we published content as well.

253.645 - 262.077 Jonathan Webb

And then there was also a certain amount of cynicism from older readers and listeners who were like, stop making this out to be completely exciting and new.

Chapter 6: How do Australians feel about corporate involvement in space exploration?

262.098 - 264.381 Jonathan Webb

We've walked this path before. Yeah.

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264.361 - 285.998 Brooke Schlesinger

Yeah, I still think overall it was a positive picture in terms of the overall sentiment. But yes, we definitely saw that the stronger excitement was towards the younger adult end of the spectrum with nearly one in four. So 24% Gen Z said that they actually watched live. 17% of millennials saying the same.

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285.978 - 295.168 Jonathan Webb

Yeah, and you're right. From what I've seen in your summary, it's not like there was a huge generational split and boomers were all cynical about the launch. Everyone was pretty excited.

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295.369 - 301.856 Brooke Schlesinger

I do think the launch might have symbolized different things for different age groups in Australia, though.

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Chapter 7: What conclusions can be drawn from the survey about public sentiment on space exploration?

301.956 - 321.872 Brooke Schlesinger

We did see some differences in some of the sentiment questions that we asked people on a scale of one to five, how much do you agree or disagree with this statement? And one of the statements that stood out to me in saying that is we asked people, events like Artemis II are a welcome reminder of what humans could achieve when we work together.

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321.913 - 324.539 Brooke Schlesinger

And then we asked them to agree or disagree with that.

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324.699 - 327.426 Jonathan Webb

That feels like a gimme. Like who would say no to that?

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327.406 - 352.553 Brooke Schlesinger

Well, most people, you're right, did agree, but the level of agreement was strongest in the older adult populations. That's interesting. Than in Gen Z and millennials. So even though more than half of Gen Z and millennials both agreed with that, so 54% of Gen Z, 57% of millennials, there was stronger overall agreement with Gen X and baby boomers there. So

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352.533 - 365.962 Brooke Schlesinger

I do think that might hint or point at at least some portion of each of those younger populations, maybe a sense of nihilism perhaps in what's possible in the global stage.

366.383 - 392.513 Jonathan Webb

Yeah, right. something that did seem relatively consistent across the generations. And I was fascinated. You found 40% of Aussies, even in the midst of this cost of living squeeze, want to see more investment in space programs. And that's compared to 21% who were opposed to increasing that investment. First of all, what do the other 40% think? They're undecided.

392.83 - 396.897 Brooke Schlesinger

They're in the middle. You're right. They don't feel strongly one way or another.

396.957 - 407.515 Jonathan Webb

And in your experience of polling on questions like this and what the government should invest in, is like 40% in favor, 20% opposed a pretty strong endorsement?

407.63 - 436.101 Brooke Schlesinger

I would say it is, especially when we see the other data around this that helps contextualize the excitement. There's not many, I think, government-funded initiatives that people aren't super cynical about right now. So to see that demand across the board when you look at even age here in terms of what should be invested in, it is quite amazing.

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