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Jonny Garrett

👤 Person
180 total appearances

Appearances Over Time

Podcast Appearances

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

All of these grains would have been used in different parts of the world and indeed exported and imported to different parts of the world because of the unique flavors and characteristics that they had.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Well, when it was first invented, as far as we know, in 11,000 B.C. and probably for the next 10,000 years, it had a dual purpose or even a three pronged purpose. So the first one, the most important one was actually that it was full of nutrition. It was full of calories and it was a relatively safe thing to consume. You didn't always have access to clean water, our ancestors.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Well, when it was first invented, as far as we know, in 11,000 B.C. and probably for the next 10,000 years, it had a dual purpose or even a three pronged purpose. So the first one, the most important one was actually that it was full of nutrition. It was full of calories and it was a relatively safe thing to consume. You didn't always have access to clean water, our ancestors.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Well, when it was first invented, as far as we know, in 11,000 B.C. and probably for the next 10,000 years, it had a dual purpose or even a three pronged purpose. So the first one, the most important one was actually that it was full of nutrition. It was full of calories and it was a relatively safe thing to consume. You didn't always have access to clean water, our ancestors.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we somehow knew that beer was much less likely to poison us. And the reason behind that is that alcohol is an antiseptic. So it kills many of the bacterias and viruses that might make us ill from drinking water that we didn't really know the source of. So it became very important for nutrition and as a safe source of liquid. And as a result of those two things, it then became a form of worship.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we somehow knew that beer was much less likely to poison us. And the reason behind that is that alcohol is an antiseptic. So it kills many of the bacterias and viruses that might make us ill from drinking water that we didn't really know the source of. So it became very important for nutrition and as a safe source of liquid. And as a result of those two things, it then became a form of worship.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we somehow knew that beer was much less likely to poison us. And the reason behind that is that alcohol is an antiseptic. So it kills many of the bacterias and viruses that might make us ill from drinking water that we didn't really know the source of. So it became very important for nutrition and as a safe source of liquid. And as a result of those two things, it then became a form of worship.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we've seen it in the ancient Egyptians. We've seen it in the ancient Sumerians and countless, countless different civilizations all over the world. We're using beer as part of funeral traditions, part of worshipping of gods.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we've seen it in the ancient Egyptians. We've seen it in the ancient Sumerians and countless, countless different civilizations all over the world. We're using beer as part of funeral traditions, part of worshipping of gods.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we've seen it in the ancient Egyptians. We've seen it in the ancient Sumerians and countless, countless different civilizations all over the world. We're using beer as part of funeral traditions, part of worshipping of gods.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

We don't necessarily associate beer with the ancient Egyptians, but actually it was a daily inevitability in their lives in terms of the people that built the pyramids were paid in beer, in cloth, and in bread. Those were the three things that you needed to survive in ancient Egypt as a worker.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

We don't necessarily associate beer with the ancient Egyptians, but actually it was a daily inevitability in their lives in terms of the people that built the pyramids were paid in beer, in cloth, and in bread. Those were the three things that you needed to survive in ancient Egypt as a worker.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

We don't necessarily associate beer with the ancient Egyptians, but actually it was a daily inevitability in their lives in terms of the people that built the pyramids were paid in beer, in cloth, and in bread. Those were the three things that you needed to survive in ancient Egypt as a worker.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And so it was inevitable to them, but equally it's painted onto their sarcophagi, it's carved into the stones as a gift to God because it was a life-giving drink. And that's only really faded in the last... you know, maybe 1,000 years, but really in the last 200 with sort of the industrial and technical revolutions and, of course, the spread of safe drinking water throughout the Western world.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And so it was inevitable to them, but equally it's painted onto their sarcophagi, it's carved into the stones as a gift to God because it was a life-giving drink. And that's only really faded in the last... you know, maybe 1,000 years, but really in the last 200 with sort of the industrial and technical revolutions and, of course, the spread of safe drinking water throughout the Western world.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And so it was inevitable to them, but equally it's painted onto their sarcophagi, it's carved into the stones as a gift to God because it was a life-giving drink. And that's only really faded in the last... you know, maybe 1,000 years, but really in the last 200 with sort of the industrial and technical revolutions and, of course, the spread of safe drinking water throughout the Western world.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

I mean, it's a super complicated question and would really vary depending on where you are. And I would say in the UK, where we're very sensitive to how much our beer costs because it's so important to us, but equally, we have some of the highest taxation on alcohol in the world. The strength of the drink can make a big difference because that's what the duty is levied against in many countries.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

I mean, it's a super complicated question and would really vary depending on where you are. And I would say in the UK, where we're very sensitive to how much our beer costs because it's so important to us, but equally, we have some of the highest taxation on alcohol in the world. The strength of the drink can make a big difference because that's what the duty is levied against in many countries.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

I mean, it's a super complicated question and would really vary depending on where you are. And I would say in the UK, where we're very sensitive to how much our beer costs because it's so important to us, but equally, we have some of the highest taxation on alcohol in the world. The strength of the drink can make a big difference because that's what the duty is levied against in many countries.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

You know, the important thing to point out, and I think the thing that a lot of people worry about when they're getting expensive beer is that the beers that maybe we grew up drinking, the beers that are the best-selling in the world, you know, the Budweiser's, the Coors, the Stella Artois, say, in the U.K., These are mass produced commercialized products. So they have huge economies of scale.