Jonny Garrett

You know, the important thing to point out, and I think the thing that a lot of people worry about when they're getting expensive beer is that the beers that maybe we grew up drinking, the beers that are the best-selling in the world, you know, the Budweiser's, the Coors, the Stella Artois, say, in the U.K., These are mass produced commercialized products. So they have huge economies of scale.

You know, the important thing to point out, and I think the thing that a lot of people worry about when they're getting expensive beer is that the beers that maybe we grew up drinking, the beers that are the best-selling in the world, you know, the Budweiser's, the Coors, the Stella Artois, say, in the U.K., These are mass produced commercialized products. So they have huge economies of scale.

They have used the absolute pinnacle of human endeavor and technology to make these beers as quickly and as cheaply and as uniformly as possible. And that has resulted in beer become very cheap.

They have used the absolute pinnacle of human endeavor and technology to make these beers as quickly and as cheaply and as uniformly as possible. And that has resulted in beer become very cheap.

They have used the absolute pinnacle of human endeavor and technology to make these beers as quickly and as cheaply and as uniformly as possible. And that has resulted in beer become very cheap.

But also, I think its place in society, its place in the world being diminished as well, because it just sort of sits there next to the washing up liquid on your shopping list instead of being something that was celebrated the way that our ancestors did.

But also, I think its place in society, its place in the world being diminished as well, because it just sort of sits there next to the washing up liquid on your shopping list instead of being something that was celebrated the way that our ancestors did.

But also, I think its place in society, its place in the world being diminished as well, because it just sort of sits there next to the washing up liquid on your shopping list instead of being something that was celebrated the way that our ancestors did.

And so there are a lot of people that are very cynical about the craft beer movement, about the bringing back of traditional methods of small batch brewing, of experimentation with different ingredients and different techniques. as sort of, you know, hipster fuel and this kind of stuff.

And so there are a lot of people that are very cynical about the craft beer movement, about the bringing back of traditional methods of small batch brewing, of experimentation with different ingredients and different techniques. as sort of, you know, hipster fuel and this kind of stuff.

And so there are a lot of people that are very cynical about the craft beer movement, about the bringing back of traditional methods of small batch brewing, of experimentation with different ingredients and different techniques. as sort of, you know, hipster fuel and this kind of stuff.

But actually, I think that it's an incredibly important thing that's happened in the last sort of 30 or 40 years. And of course, that's going to come with additional costs because of the smaller batches that it's being made in because of the increased ingredients.

But actually, I think that it's an incredibly important thing that's happened in the last sort of 30 or 40 years. And of course, that's going to come with additional costs because of the smaller batches that it's being made in because of the increased ingredients.

But actually, I think that it's an incredibly important thing that's happened in the last sort of 30 or 40 years. And of course, that's going to come with additional costs because of the smaller batches that it's being made in because of the increased ingredients.

If you want to make a very strong beer, that takes significantly more malt because you need more sugar to ferment to get that higher ABV. But then also you might need more hops to balance it, or you might want more hops to get more aroma and flavor and to really push the boundaries of what a beer can taste and smell like.

If you want to make a very strong beer, that takes significantly more malt because you need more sugar to ferment to get that higher ABV. But then also you might need more hops to balance it, or you might want more hops to get more aroma and flavor and to really push the boundaries of what a beer can taste and smell like.

If you want to make a very strong beer, that takes significantly more malt because you need more sugar to ferment to get that higher ABV. But then also you might need more hops to balance it, or you might want more hops to get more aroma and flavor and to really push the boundaries of what a beer can taste and smell like.

Or you might, you know, a Budweiser's made in a week, 10 days, a really great artisanal lager like the way they've made in Germany for centuries would typically take at least six weeks. In the Czech Republic, they'll lager beers for three months, six months, 12 months.

Or you might, you know, a Budweiser's made in a week, 10 days, a really great artisanal lager like the way they've made in Germany for centuries would typically take at least six weeks. In the Czech Republic, they'll lager beers for three months, six months, 12 months.

Or you might, you know, a Budweiser's made in a week, 10 days, a really great artisanal lager like the way they've made in Germany for centuries would typically take at least six weeks. In the Czech Republic, they'll lager beers for three months, six months, 12 months.