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Jonny Garrett

👤 Person
180 total appearances

Appearances Over Time

Podcast Appearances

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Yeah, absolutely. I mean, I've made a career of writing about beer for about a decade now, and I've constantly come up against either people online sort of saying, come on, man, it's just beer, or friends sort of worrying about me and worrying about my career. And that's sort of what spurred me onto this journey and just sort of going, well, is it just beer?

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Yeah, absolutely. I mean, I've made a career of writing about beer for about a decade now, and I've constantly come up against either people online sort of saying, come on, man, it's just beer, or friends sort of worrying about me and worrying about my career. And that's sort of what spurred me onto this journey and just sort of going, well, is it just beer?

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Yeah, absolutely. I mean, I've made a career of writing about beer for about a decade now, and I've constantly come up against either people online sort of saying, come on, man, it's just beer, or friends sort of worrying about me and worrying about my career. And that's sort of what spurred me onto this journey and just sort of going, well, is it just beer?

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Is the significance of beer purely, you know, a drink at the end of the day or at the end of the week or meeting up with friends or... in my brain something so fundamental to the daily life of most people in the world there has to be more significance to it. And so I started to think about all the possible ways that beer might have changed the world.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Is the significance of beer purely, you know, a drink at the end of the day or at the end of the week or meeting up with friends or... in my brain something so fundamental to the daily life of most people in the world there has to be more significance to it. And so I started to think about all the possible ways that beer might have changed the world.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

Is the significance of beer purely, you know, a drink at the end of the day or at the end of the week or meeting up with friends or... in my brain something so fundamental to the daily life of most people in the world there has to be more significance to it. And so I started to think about all the possible ways that beer might have changed the world.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And it started with the discovery in my previous book, A Year in Beer, that the fridge was actually invented in a brewery in Bavaria. Like the first commercial compressed gas refrigeration unit was for a brewery so that they could chill their cellars and get fewer infections and be able to brew year round, most importantly, because it was too warm for the lager yeasts of Bavaria.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And it started with the discovery in my previous book, A Year in Beer, that the fridge was actually invented in a brewery in Bavaria. Like the first commercial compressed gas refrigeration unit was for a brewery so that they could chill their cellars and get fewer infections and be able to brew year round, most importantly, because it was too warm for the lager yeasts of Bavaria.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And it started with the discovery in my previous book, A Year in Beer, that the fridge was actually invented in a brewery in Bavaria. Like the first commercial compressed gas refrigeration unit was for a brewery so that they could chill their cellars and get fewer infections and be able to brew year round, most importantly, because it was too warm for the lager yeasts of Bavaria.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

to brew in summer, and it was literally outlawed by the government. So I started to think, what else could there be? And I started to discover all kinds of incredible things, such as the pH meter, the Keldahl test, which is what we use to test for protein in food.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

to brew in summer, and it was literally outlawed by the government. So I started to think, what else could there be? And I started to discover all kinds of incredible things, such as the pH meter, the Keldahl test, which is what we use to test for protein in food.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

to brew in summer, and it was literally outlawed by the government. So I started to think, what else could there be? And I started to discover all kinds of incredible things, such as the pH meter, the Keldahl test, which is what we use to test for protein in food.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So if you've ever read the back of a cereal packet with the protein listed, that would have probably used a process that was invented actually in the first case for beer. And then I started to go across some sort of the incredible industrial stuff and look at medicine and medical ties that the brewing industry had.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So if you've ever read the back of a cereal packet with the protein listed, that would have probably used a process that was invented actually in the first case for beer. And then I started to go across some sort of the incredible industrial stuff and look at medicine and medical ties that the brewing industry had.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So if you've ever read the back of a cereal packet with the protein listed, that would have probably used a process that was invented actually in the first case for beer. And then I started to go across some sort of the incredible industrial stuff and look at medicine and medical ties that the brewing industry had.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we only discovered the full role of bacteria and infections in humans as a result of us trying to work out why beers and wines were turning sour. And that was the work of Pasteur and a couple of other incredible scientists in the mid-1800s.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we only discovered the full role of bacteria and infections in humans as a result of us trying to work out why beers and wines were turning sour. And that was the work of Pasteur and a couple of other incredible scientists in the mid-1800s.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we only discovered the full role of bacteria and infections in humans as a result of us trying to work out why beers and wines were turning sour. And that was the work of Pasteur and a couple of other incredible scientists in the mid-1800s.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And in fact, I managed to dig out a century-old biography of Louis Pasteur in which there's a letter that's sent by Joseph Lister, the surgeon who created the very notion of antiseptics and to save millions of lives as a result of basically saying to surgeons, wash your hands, please.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And in fact, I managed to dig out a century-old biography of Louis Pasteur in which there's a letter that's sent by Joseph Lister, the surgeon who created the very notion of antiseptics and to save millions of lives as a result of basically saying to surgeons, wash your hands, please.